Tallgrass Filmmakers Lab: Movie Trailers 101 & The Business of Film Marketing
Saturday, July 16, 2011 from 2:00 PM to 5:00 PM (CDT)
The Tallgrass Filmmakers Lab will present its third workshop of the year, focusing on the essential business of film marketing. “Movie Trailers 101 & The Business of Film Marketing” will be taught by Erin Wyatt, award winning Trailer Editor, Producer and co-Owner of the Los Angeles film and television marketing company, Seismic Productions. The class will be 2-5 p.m. on Saturday, July 16, at Integrated Media Group, 143 N. Rock Island, third floor.
Go inside the multi-million dollar world of movie marketing, with Wyatt, an accomplished producer and editor whose work includes trailer and television campaigns for film studios including 20th Century Fox, New Line Cinema, Lions Gate Films, Roadside Attractions, Focus Features, Screen Gems, Warner Brothers, The Weinstein Company, Miramax and Universal. His work includes campaigns for BURLESQUE, SUNSHINE CLEANING, INCEPTION, GREEN LANTERN, THE KIDS ARE ALRIGHT, SEX & THE CITY, PRECIOUS, THE DEVIL WEARS PRADA, BROTHERS, BROKEBACK MOUNTAIN, SAW, LOST IN TRANSLATION, THE PIANIST, TRANSAMERICA, among many others.
“Anyone who’s been to the movies, or even steps outside for the matter, can attest to the fact that marketing is an essential element of the movie business,” said Lela Meadow-Conner, Executive Director of the Tallgrass Film Association. “We’re excited that Erin is coming to Wichita to share some of this insider knowledge with our moviemaking community. This information that is invaluable for filmmakers, especially in this age when great marketing can equal great success.”
The class will consist of two parts. First, Wyatt will provide an overview of movie marketing, topics to include working with studios and filmmakers, impact of the internet age and the differences between marketing major studio and independent pictures. During the second half of the class, Wyatt will dissect several movie trailers, providing insight into structure, length, music, copy, graphics and voice over techniques as well as discuss current industry trends.
Advanced RSVP is required. The Enrollment fee is $20 General Admission/$15 for students & teachers/seniors/TFA Members for those who register/RSVP before July 6. After July 6, enrollment fee is $25 General Admission/$20 for students & teachers/seniors/TFA Members. Registrants may prepay by clicking here, or may pay with cash or check at the door.
About Erin Wyatt:
A Colorado Springs native, and CU Boulder graduate, Erin moved to Los Angeles to pursue his dreams of acting…or so he thought. In 2001, he landed a gig at Seismic Productions as an assistant/messenger, with no interest in movie trailers or marketing. During his free time, Erin taught himself how to do motion graphics and was soon working on graphics jobs at the company. On the weekends, he experimented with editing, taking Final Cut Pro classes and playing around on his first generation iMac (while all of the other editors were still using Avid.) One day, the owner of the company noticed a spot Erin had cut for the Mark Wahlberg film ROCK STAR and said, “Wow, that’s really good!” The spot was delivered to the client at Warner Brothers who said, “I want everything on this campaign to like THAT.” And so, an editor was born.
Before long Erin became the main editor at Seismic, garnering Key Art and Golden trailer nominations for films like Roman Polanski’s THE PIANIST. He soon carved out a niche for himself as a go-to editor for films of all genres, from romantic comedy, to drama to independent. Some of his work includes 27 DRESSES, BRIDE WARS, SEX & THE CITY, BLADES OF GLORY, INCEPTION, GREEN LANTERN, SUNSHINE CLEANING, LOST IN TRANSLATION, HAIRSPRAY, PRECIOUS, SAW, and THE KIDS ARE ALL RIGHT.
He has received 22 award nominations and four wins at the Key Art and Golden Trailer Awards for work like the BROTHERS trailer, BROKEBACK MOUNTAIN trailer, BLADES OF GLORY trailer, TRANSAMERICA trailer, and PRECIOUS.
In 2010, after seven years as Senior Editor, Erin became a co-partner/owner of Seismic Productions, where he continues to be in demand as an editor, but has added producing and managing a staff of thirty employees to his resume.
When & Where
Tallgrass Film Association
Founded in 2003, Tallgrass Film Association fosters an appreciation of the cinematic arts by creating shared experiences around the international medium of film.