Talk by John Lanier: Rewriting Ray Anderson's Sustainability Vision in the...

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Location

Kennesaw State University

1100 South Marietta Parkway Southeast

Design 2 Auditorium

Marietta, GA 30060

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John Lanier will briefly introduce his grandfather Ray Anderson's legacy and how Interface paved the way for corporations to pursue a more sustainable path, proving that you can "do well by doing good." He will then speak in more detail about his new book, MidCourse Correction Revisited, a reissue of Ray Anderson's groundbreaking book on leadership in corporate responsibility.



For your information: The original Mid-Course Correction, published 20 years ago, became a classic in the sustainability field. It put forth a new vision for what its author, Ray C. Anderson, called the “prototypical company of the 21st century”―a restorative company that does no harm to society or the environment. In it Anderson recounts his eureka moment as founder and leader of Interface, Inc., one of the world’s largest carpet and flooring companies, and one that was doing business in all the usual ways. Bit by bit, he began learning how much environmental destruction companies like his had caused, prompting him to make a radical change. Mid-Course Correction not only outlined what eco-centered leadership looks like, it also mapped out a specific set of goals for Anderson’s company to eliminate its environmental footprint.

Those goals remain visionary even today, and this second edition delves into how Interface worked toward making them a reality, birthing one of the most innovative and successful corporate sustainability efforts in the world. The new edition also explores why we need to create not only prototypical companies, but also the prototypical economy of the twenty-first century. As our global economy shifts toward sustainability, challenges like building the circular economy and reversing global warming present tremendous opportunities for business and industry. Mid-Course Correction Revisted contains a new foreword by Paul Hawken, several new chapters by Ray C. Anderson Foundation executive director John A. Lanier, and interviews with Janine Benyus, Joel Makower, Andrew Winston, Ellen MacArthur and other leaders in green enterprise, the circular economy, and biomimicry.

FAQs

Do I need to print my ticket and bring a paper copy to the event?

NO printed tickets, there will be a sign-in registration desk at the enty of the auditorium. To guarantee a seat, please arrive early, since this event is open to student as well as the public, we can not guarantee you a seat. Recommed arriving on campus around 4:30 to park and then a short walk to Design 2 auditorium.


What are my parking options once I arrive for the event?

Once you register, we will send you a free parking voucher a few days before the event.

How can I contact the organizer with any questions?

email: climate.reality.cobb.chapter@gmail.com


If I bring my personal copy of MidCourse Correction Revisited by John Lanier to the event, can I have him sign it?

YES, once the talk is over, John will have some time to sign books. However, please note that no books will be on sale the day of the talk; therefore, you will need to bring your won copy in order to have it signed.

Date and Time

Location

Kennesaw State University

1100 South Marietta Parkway Southeast

Design 2 Auditorium

Marietta, GA 30060

View Map

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