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Talent and the Tasting Room- Building a High Performance Sales Culture

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Over 85% of DTC Winery sales originate in tasting room. Hiring, training and motivating for a performance driven culture has become paramount to meet market demands and an ongoing challenge as wineries require more in depth skills and commitments from their hospitality staff. This live webinar will share best practices and creative ideas on how to attract and motivate top talent to increase sales performance and promote employee commitments and longevity. The session will offer 60 minutes of content followed by an interactive Q&A session. Each attendee will receive a Best Practices Workbook to accompany the session and a hiring scorecard template which can be adapted to unique roles and skills requirements.

The Web Track on line training series is hosted by Laura Larson, who as Founder of Virtual Vines established a professional selling skills curriculum which she used and taught over a 25 year sales management career working for Fortune 100 technology companies. Along with her strong background leading Global sales and marketing teams, Laura leverages her hospitality background, knowledge of wine, and passion to teach in a compact and comprehensive framework which, if applied effectively, will produce immediate results.

NOTE: The DTC WebTrack sessions are hosted using the GoToMeeting conferencing application. Registered attendees will receive a separate email 24-48 hours prior to the session date/start time with a web-link for session access and meeting documentation. If you do not receive an email at least 24 hours in advance of your session, please check your spam folder in the event it was re-routed due to your company's unique server firewall settings.

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