NZ$49

Taking Your Innovation to the World: Tauranga

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Location

Trinity Wharf Tauranga

51 Dive Crescent

Tauranga, Bay Of Plenty 3110

New Zealand

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

New Zealand businesses with export aspirations have much to consider before launching into international markets.

When is the right time to start exporting? What is the best go-to market strategy? How do you compete with a limited budget? Who should you partner with?

Join James & Wells and a host of speakers who will help answer these questions and discuss how you can get your business export-ready.

PANELISTS

Ceri Wells | James & Wells
Lowry Gladwell | Vend
Austin Mortimer | Rockit
Lionel Crawley | New Zealand Trade and Enterprise

Chris Boys | Katabolt

MC: Penelope Barr Sellers




ABOUT OUR PANELISTS

James & Wells is one of New Zealand’s largest, privately owned, patent and trade mark attorney firms and the intellectual property (IP) winner at the 2018 Law Awards. James & Wells has built a team of IP experts, who are also business strategists, scientists, engineers, accountants, lawyers and commercialisers. This team is committed to the same goal – making sure Kiwi innovation has the best chance of making it on the world stage.

Partner, Ceri Wells will talk about the key IP considerations when doing business internationally and the common mistakes businesses make.

Established in 2010, Vend sells point-of-sale and retail management software that lets retailers run their business in-store, online, and via mobile. Today they have grown to be used in over 60 countries by 20,000 + retailers, with overseas offices in Australia, US, Canada and the UK.

Lowry Gladwell, Senior Legal Counsel will talk about how Vend has reworked its approach to sales in North America by building strategic partnerships with global payment and technology companies like PayPal, JP Morgan Chase and Worldpay, but also with grassroots payment companies, allowing it to compete with a limited budget.

Based in Hawke’s Bay, Rockit Global Limited are internationally renowned as the developers of the world’s first naturally-bred variety of miniature apple, which is grown by the company as well as licensed to overseas growers. Production has grown rapidly in the last five years, and 98% of its product is sold overseas to 22 countries.

Austin Mortimer will talk about the company’s global export strategy, their early success in Asian markets and why Rockit™ apple is positioned as a premium healthy snack, rather than commodity produce.

New Zealand Trade and Enterprise is the New Zealand Government’s international trade promotion and business development agency. It has a single purpose: growing companies internationally, bigger, better and faster, for the good of New Zealand. It provides customised services and support to ambitious businesses looking to go global.

Reginal Manager, Lionel Crawley, will discuss 5 common pitfalls that businesses deal with when trying to develop and execute successful export strategies. It will also share top tips to help you avoid the same issues.

Katabolt is New Zealand’s leading independent consultancy dedicated to exporting. It has supported hundreds of business owners by connecting them directly to global resources and markets. From start-ups to some of the country’s most established, iconic businesses, Katabolt provides a variety of services from coaching and mentoring to complex problem solving and issue resolution.

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Date and Time

Location

Trinity Wharf Tauranga

51 Dive Crescent

Tauranga, Bay Of Plenty 3110

New Zealand

View Map

Refund Policy

Refunds up to 7 days before event

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