A$382.24 – A$2,080.09

Taking Your Email Marketing Further

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Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

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Refund Policy

Refund Policy

Refunds up to 1 day before event

Event description

Description

In this follow on course, we delve deeper into segmentation, by really honing in to who your customers and clients are and how they best like to be communicated to.

By segmenting your lists, your emails will outperform non segmented lists. Source

You’ll also unearth how to set up automated email marketing and nurture the subscribers on your list saving you time and money, driving higher open rates and conversions and how to avoid your emails ending up in the dreaded junk mail folder.

It’s time to stop guessing and start really communicating with value.

This course will cover:

  • costs and benefits of stand alone email software packages versus all in one automated platforms
  • how integrations between MailChimp and other email software (such as Eventbrite, Google Analytics and Shopify etc) can impact your email marketing
  • boosting your communication with your supporters’ social media activity
  • using merge tags to personalise your emails and increase response rates
  • advanced segmentation
  • email tone, frequency and relevancy
  • a brief look at methods to increase subscribers, such as opt in incentives
  • the double opt in process
  • using old lists, resolving bounced subscribers and troubleshooting bounce rate blockages
  • discuss what to test and how to test with A/B testing
  • auto responders
  • an introduction to planning automation flow emails
  • leveraging your email list in Facebook advertising

Please note: This course focuses on the best practices involved with advanced email marketing and introduction email marketing automation, rather than being an in depth demonstration of specific email marketing and automation platforms. It is ideal for anyone who wants to understand the options and capabilities with advanced email marketing, but is unable to focus on a single platform. We will mention various platforms, but focus on providing strategic skills and advice that can be used across multiple platforms. For specific email or marketing automation platform support, you can contact the platform itself, or contact us for dedicated consultancy support.

Course objectives:

  • to be able to use advanced email marketing techniques to build and grow business sales.

This course is for:

  • experienced email marketers who are looking to take their skills and knowledge to the next level
  • first time email marketers who want to get straight into email marketing automation
  • business owners who want to understand online lead generation.

What’s included:

  • light refreshments
  • modern computer training room
  • individual computers (PC) and the necessary internet access and software
  • full set of training resources
  • high quality training

Prerequisites:

  • attendance to our Introduction to Email Marketing course or the equivalent knowledge and experience
  • good list management skills
  • existing account with an email marketing system
  • ability to edit and resize images.

Please note: An existing email automation platform account is not required. This course is ideal for anyone who is wanting to take their email marketing to the next level, and wants to understand what is involved. As it is not platform specific (and we are definitely not trying to sell you a specific platform) it is an ideal way to understand the options and use the information to make an informed decision regarding which system you may proceed with.

About your email marketing trainers:

Fiona Blinco – from DIY Digital.

As a specialist small business and sole trader online marketer, Fiona Blinco has a wealth of knowledge that she is ready to share for those who want to upgrade their online marketing prowess.

Her obvious passion lies with keeping customers loyal whilst discovering new ones via a savvy online presence.

She’ll help participants uncover the transformative ways of using databases and segmentation and other email marketing platforms out there to create and sustain, not just regular, but effective communication.

Erica Stacey – from Scout Digital Marketing.

Erica is a Google Analytics, Google AdWords and Mobile Sites certified professional, so you’re in qualified hands.

She has also recently completed an intensive training bootcamp with the Institute of Code and has an extensive wealth of online proficiencies.

Erica has had over a decade of experience – working for agencies and a wide range of clients – in digital and social media marketing strategy, website development, search engine optimisation (SEO) and marketing (SEM), content marketing, inbound marketing, online advertising and so much more.

A professional in the field of design, branding and marketing, she is a trusted name in the Adelaide community to help an array of businesses sort out and achieve their marketing objectives.

Discounts for booking multiple courses:

The courses can be taken individually, but have also been designed to work together to build on the knowledge and skills gained.

There are also great discounts for booking three or more courses:

  • 1-2 courses: $330 + BF + GST (per course)
  • 3+ courses: $300 + BF + GST (per course)

For multiple course bookings, you can contact us to enquire about payment plan options.

Become and email marketing master!

View full terms and conditions here.

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Date and Time

Location

The IVC (International Visualisation Centre)

19 Young Street

Adelaide, South Australia 5000

Australia

View Map

Refund Policy

Refunds up to 1 day before event

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