This compelling workshop is designed for businesses that want to use technology and software to help improve their marketing and sales results. It will cover social media, CRM systems, website platforms, multimedia and collaboration tools such as Slack, Trello and Email.

At the end of the 2-day workshop you will leave with an understanding of digital tools and resources that are available to help you market and sell your products/services and to work smarter.

You do not need to attend both days. Please select your attendance days when you register.

The workshop will begin at 10am and finish at 4pm each day. Lunch and refreshments will be provided.

Who should attend?

• Established businesses based in the Essex Local Authority area.
• Start-up businesses registered for less than one year that are based in the Essex Local Authority area.
• Individuals looking to start up their own business.

Workshop Content: Day 1

• The technology needed for effective marketing, sales and customer service
• The marketing considerations in setting up e-mail accounts & web domains
• Keeping track of your prospects and customers with a CRM
• Considering financial transactions as part of your brand image
• The essentials of data security and GDPR from a brand perspective

Workshop Content: Day 2

• The tools available to improve the Marketing “presentation” of your business.
  
• Your online presence reviewed and measured:
• Linkedin
• Twitter
• Facebook
• Creating video and multimedia content to support the marketing of your business
• Resources to help get your business online
• Creating a “Digital Skills Plan” for your business.
• Other available support, Q&A.

General Information

This workshop is being run by First Ascent Ltd and Enterprise Support Alliance Ltd on behalf of the South East Business Boost programme and is free of charge to eligible businesses and individuals.

Whilst this workshop would normally cost £2,000, it is fully funded for eligible businesses, so represents a great opportunity for you to receive high quality training at no cost

The South East Business Boost Programme has been part funded by the European Regional Development Fund 2014-20. It is a partnership between Southend-on-Sea Borough Council, Essex County Council, Kent County Council, East Sussex County Council and Thurrock Council.

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