$50

Take Control of Your Brand

Event Information

Share this event

Date and Time

Location

Location

Culture Works

1315 Walnut St.

Suite # 302

Philadelphia, PA 19107

View Map

Refund Policy

Refund Policy

Refunds up to 1 day before event

Friends Who Are Going
Event description

Description

Take Control of Your Brand is an interactive skills camp for entrepreneurs and business owners who want to jump-start their brand. On Saturday, September 23, this half-day training will give you the tools to revive or create a compelling brand narrative. Experts will share practical and cutting-edge approaches to graphic design, video marketing, and social media strategy.

The course will be taught by three experienced branding and marketing professionals. You will take part in an interactive brand planning process that will enable you to immediately apply the knowledge you gain to your own business. You will leave with the beginning of your new plan in hand as well as a larger network of potential partners.

All attendees will receive breakfast and snacks, course training materials, and exclusive access to Mikhail Bell's eBook on digital strategy.

What you will learn:

  • Tools to build, enhance, or start your brand from scratch

  • How to work with a designer on a logo

  • How to tell a brand story

  • How to effectively distribute that story on social media


The Agenda:

Registration and breakfast | 9:30-10:00 AM


Luci Morreale, Chief Creative at Ladderback Design | 10:00 - 11:00 AM

Branding 101: Tools to create your unique brand

Potential customers need a good reason to look twice. In this session, Luci will show you how to make your mission crystal clear to them, with an approach to branding that expresses how your business improves lives and solves problems. This interactive hour will teach you how to work with a designer, what to expect during your branding process, and help you bring your best art direction to the table.

Andre Saballette, Founder of BoatHouse Pictures | 11:00 AM - 12:00 PM

Branding 102: Why Video Storytelling Is the Best Storytelling

Knowing how to tell a better brand story than your competition is essential for the modern business, but what makes you different from the competition? According to Cisco, by 2019 global internet traffic from video searches will make up about 80% of all internet traffic. Learn what it takes to tell a compelling story in the 21st century using the world’s most powerful medium.


Lunch Break | 12:00-1:00 PM


Mikhail Bell, Principal at ParkerMather | 1:00 - 2:00 PM

Branding 103: A Digital Strategy That Actually Works

How can you create content that engages customers and is appropriate for each social media platform? In this session, you will learn a simple digital strategy framework to unify, simplify and optimize how your brand communicates.


Special thanks to our strategic partner and event-planner extraordinaire: Laila Ea, founder of the SOSI Events.


Share with friends

Date and Time

Location

Culture Works

1315 Walnut St.

Suite # 302

Philadelphia, PA 19107

View Map

Refund Policy

Refunds up to 1 day before event

Save This Event

Event Saved