SYNxLONDON 2019 "The Premier Community for Corporate Innovators"

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Norton Rose Fulbright

3 More London Riverside



United Kingdom

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OCTOBER 14, 2019 London

SYNxLONDON "The Premier Community for Corporate Innovators"

Brightidea Synthesize is coming to London! Gather with fellow innovation practitioners from across the U.K and immerse yourself in a full day of inspiring talks, insights, and intimate networking. Hear from thought leaders and come away inspired to create a world where the best ideas win.

Our host this year will be Norton Rose Fullbright, a Brightidea client and one of the top law firms in the world. Their executive briefing center is centrally located on the Thames overlooking Tower Bridge.

We gather as intellectually curious observers. Guided by the framework of science and experimentation; but not to the exclusion of hunches, impressions and intuition. For much of the science in this field has yet to be written.

Our focus is not self-interest, personal or corporate agendas, but explicitly progress in the field of innovation. In understanding it’s underlying structure, patterns and idiosyncrasies.

While we will stay informed on the latest developments in academia, we approach the subject as practitioners in applying this new knowledge to real world situations.

It is in this spirit that we come together. In an environment where the perspectives of anyone who shares these core values are welcome.


09:00 - 09:30     Registration and Name Badges (Continental Breakfast)

09:30 - 09:45     Norton Rose Fulbright: Welcome

09:45 - 10:15     Creating an World Where the Best Ideas Win:

                    Matt Greeley, CEO, Brightidea

10:15 - 11:00     Pramerica Case Study:

                    Brian Murray, Pramerica Director of Innovation

                    and Joe Dunleavy, VP, Pramerica Head of Innovation

11:00 - 11:15     Break

11:15 - 12:00     Avanade Case Study:

                    Martin Harper, Studio Innovation Lead, Avanade

12:00 - 13:00    Networking Lunch

13:00 - 13:45    WDO Case Study:

                    Damian Dugdale, Innovation Practice Executive

13:45 - 14:00     Break

14:00 - 14:45     Norton Rose Fullbright Case Study:

                    Jeremy Coleman, Innovation Program Manager

14:45 - 15:00     Break

15:00 - 15:45     Merck Case Study:

                    Stephanie Viscovich, Innovation Program Manager

15:45 - 16:15     Neat Strategy Insights:

                    Dr. John Lewis, Innovation Strategist

16:15 - 16:30     Closing Remarks

16:30 - 18:00     Happy Hour Social

SYNx image

Preferred Hotels

The Dixon

Bermondsey Square

The London Bridge

*Synthesize is an invite-only event for Brightidea customers, prospects, partners, and invited guests. Attendee registration and associated purchases are subject to approval. Space is limited to 50 attendees.

Date and Time


Norton Rose Fulbright

3 More London Riverside



United Kingdom

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