The Symposium on the Use of Social Media in the Tourism Industry will take place, November 17-19, 2010 in Loudoun County, Virginia.
The Symposium - referred to via the Twitter hash tag #SoMeT - will feature several tourism focused presentations and panel discussions on the impact of social media in the travel, tourism and hospitality industries.
The program will begin on Wednesday, November 17th at 1:00 pm, EST and continue with several sessions that afternoon. An offsite reception and "Tweet Up" will take place at 6:30pm that evening at the Sunset Hills Vineyard, courtesy of our host, the Loudoun Convention and Visitors Association.
Thursday's program will feature general sessions, breakouts, lunch and "Colleague Forums" - a place you can discuss challenges with similar organizations in size and scope. Thursday will conclude with another reception on the hotel property at 6:00 pm.
Friday includes morning sessions and then the symposium will conclude at noon.
A variety of topics and presenters have been assembled. The confirmed schedule is below:
Day 1: Wednesday, November 17, 2010
1:00pm-2:00pm: "Creating an Event in Real Time - The #SoMeT Story" - Dave Serino, Gammet Interactive - @GammetGuy
2:00pm-3:15pm: “Can Reality Change Perception? - Using Content & Social Media to Rebrand Mardi Gras"- Tom Martin, Converse Digital - @TomMartin
3:45 pm-5:00pm: “Facebook: What's Not to Like about "Like It"?” - Aaron Babbie, Sparkloft Media - @ababbie
5:30pm: Buses Depart to Reception location
6:00 pm-9:00pm: Opening Night Reception at Sunset Hills Vineyard
Day 2: Thursday, November 18, 2010
8:30am – 9:45am: "#TwitterWorks-How Social Media Built a Restaurant, Pizza Truck & Thousands of Relationships" - Joe Sorge, Owner of AJ Bombers in Milwaukee, WI - @ajbombers
10:15am–11:30am: Break Outs (2):
(1) "What Happens in Loudoun County, Virginia goes on YouTube & Flickr" -Anne Hornyak - @WhosYourAnnie - and Aaron Babbie - @ababbie - Sparkloft Media
(2)"How Marketers Can Make the Most of eMail & Social Media" -Lindsay Clark, Blue Sky Factory- @blueskyfactory
11:30am– 12:00pm: Pre-Lunch Break
12:00pm-12:30pm : Lunch Served
12:30pm-1:00 pm: Lunch Speaker – “Social Media, Passion & Travel”-William Bakker, Tourism British Columbia - @wihelmus
1:30pm-2:30pm: Forum Discussion Breakouts
3:00pm-4:15 pm: “How to Become One of the Most Social Destinations in the United States”
Panel Discussion, Featuring:
Mike Uhles, Tennessee Department of Tourism - @tnvacation
David Neudeck, Virgina Department of Tourism - @VisitVirginia
4:30pm-5:30 pm: “Is Social Media Worth it? How to Measure your Tourism Organization's ROI.” - Karin Mast, Miles Media - @milesmedia
6:30pm-8:00pm: Exhibitor’s Reception on Hotel Property
Day 3: Friday, November 19, 2010
8:30am-9:45 am: "Getting Blood from a Turnip When You're the Turnip: Creating More Travel Blog Content with Less Time" -Sheila Scarborough, Tourism Currents - @SheilaS
9:45am-10:00 am: Break
10:00am-11:00am: Breakouts (2):
(1)“Does Your Web Site Actually Help Your Tourism Business?”- Andrew Hayes, Travel Online Partners - @AndrewGHayes
(2)“Foursquare and Twitter: Developing a Geolocation and Micro Blogging Strategy" - Tom Rowe, Visit Baltimore - @baltimoremd and @thefrontrowe - and Richard Bond, Pennsylvania Tourism - @visitPA
11:15am-12:30pm: "What You Need to Know about the Future of Mobile Technology, Applications & Marketing within the Travel Industry"- Lucas Cobb - @MMG_Worldwide and Ted Sullivan, MMG Worldwide - @TedSullivan
We would also like the thank Think! Social Media, the symposium's title sponsor.
When & Where
Gammet Interactive, LLC
Gammet Interactive is an online agency that serves the travel, tourism, hospitality and meetings industry with the development of interactive marketing and social media strategies. The organization was founded by travel and tourism industry veteran, Dave Serino in the fall of 2000.