SXSW Session - Turning PhD Concepts into Cocktail Conversations
Saturday, March 9, 2013 from 3:30 PM to 3:45 PM (CST)
You’ve created a disruptive new technology that’s going to revolutionize an industry – at least until you can figure out how to explain it to someone. Kira Wampler, VP of Marketing for Lytro, will discuss how to craft a compelling story about your product or technology and how to educate the average consumer about your breakthrough technology, and turn PhD concepts into cocktail conversations.
Kira will explain how to educate your potential market by revealing that the current mindset is stagnant and how the solution lies – of course – in your stellar new technology. She’ll walk through the stages of announcing a new product, and how to educate and excite a market on your product’s benefits – without getting too wrapped up in the details that fly over consumers’ heads. She’ll also discuss some of the grassroots and social media efforts that can bring your product closer to your ideal target, taking away the inaccessibility from the product.
A SXSWi badge is required for admission. RSVP to receive an email reminder.
When & Where
Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past. The key innovation is “light field” technology, which captures all of the light rays in a scene to create interactive, living pictures. Light field innovation enables unprecedented capabilities, including the ability to focus after a picture is taken, remarkable low-light sensitivity, and 3D viewing.
The company was founded in 2006 by Executive Chairman Dr. Ren Ng, whose research in light field photography won best PhD dissertation in computer science at Stanford in 2006 as well as the internationally recognized ACM award.