SXSW Session - From Coral Reefs to the Light Field: Making Waves
Tuesday, March 12, 2013 from 12:30 PM to 1:30 PM (CDT)
Eric Cheng has been exploring the limits of photography as a world-renowned underwater photographer and founder of WetPixel.com, traveling hundreds of feet underwater to capture rare and beautiful creatures. As the Director of Photography for Lytro, Eric has been instrumental in leading the exploration of light field photography with the world’s first consumer light field camera. Eric will discuss the next frontier of photography, as well as predict future trends and disruptive technologies poised to change photography as we know it.
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When & Where
Lytro is transforming the camera into a powerful computational photography platform and making conventional cameras a thing of the past. The key innovation is “light field” technology, which captures all of the light rays in a scene to create interactive, living pictures. Light field innovation enables unprecedented capabilities, including the ability to focus after a picture is taken, remarkable low-light sensitivity, and 3D viewing.
The company was founded in 2006 by Executive Chairman Dr. Ren Ng, whose research in light field photography won best PhD dissertation in computer science at Stanford in 2006 as well as the internationally recognized ACM award.