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SWOT: Your Business Health Check
The SWOT (strengths, weaknesses, opportunities, threats) analysis is a systematic diagnosis of the external and internal factors that affect the profitability and market success of any business. By looking at both the negative and the positive elements simultaneously, it provides a simple, rounded perspective on evaluating a particular business idea, an area of operations, or the business as a whole. It can also suggest strategies for responding to the situations you will uncover - how to build on established strengths, minimize weaknesses, seize opportunities and counteract threats.