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SweetWater 420 Fest 2021 - General Admission/VIP

Happy Ending Productions

Friday, April 23, 2021 at 12:00 PM - Sunday, April 25, 2021 at 10:00 PM (EDT)

SweetWater 420 Fest 2021 - General Admission/VIP

Ticket Information

Ticket Type Sales End Price Fee Sales Tax shipping
Advance GA 3-Day Pass
3-Day General Admission Festival Pass with access to 3 stages, SweetWater Experience, 420 Lyrics & Laughter, Food Court and Artist Market. Unlimited exit/re-entry until 7pm. NO re-entry after 7pm

"Service Fee" includes Eventbrite fee, venue fee, and credit card processing fees.
Mar 19, 2021 $139.00 $10.67 $14.03 $8.00
Advance Big Fish VIP 3-Day Pass   more info Mar 19, 2021 $403.00 $18.60 $38.23 $8.00
Advance GA 3-Day Pass + Advance 5k Registration   more info Mar 19, 2021 $172.00 $25.99 $0.00 $8.00
Advance Big Fish VIP 3-Day Pass + Advance 5k Registration   more info Mar 19, 2021 $436.00 $58.79 $0.00 $8.00
Friday - General Admission - Advance   more info Mar 19, 2021 $69.00 $8.56 $7.61 $8.00
Saturday - General Admission - Advance   more info Mar 19, 2021 $69.00 $8.56 $7.61 $8.00
Sunday - General Admission - Advance   more info Mar 19, 2021 $69.00 $8.56 $7.61 $8.00
Friday - Big Fish VIP - Advance   more info Mar 19, 2021 $170.00 $11.60 $16.87 $8.00
Saturday - Big Fish VIP - Advance   more info Mar 19, 2021 $170.00 $11.60 $16.87 $8.00
Sunday - Big Fish VIP - Advance   more info Mar 19, 2021 $170.00 $11.60 $16.87 $8.00

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Event Details

SweetWater 420 Fest and SweetWater 420 Fest 5K have been postponed to April 23-25, 2021. We are pleased to report we have already confirmed many of the artists for the new dates including:

Trey Anastasio Band
Joe Russo’s Almost Dead
Snoop Dogg
Lake Street Dive
The Floozies
Toots & The Maytals
The Allman Betts Band
Tank And The Bangas
Collie Buddz
Funk You
Delta Rae
Marco Benevento
Brandon “TAZ” Niederauer
Jessy Wilson
The Ries Brothers
Pip the Pansy
The North 41
KrisB’s Midnight Railroad
Migrant Worker
Kendall Street Company
Three Star Revival

We are working diligently to confirm the handful of remaining 420 Fest 2020 artists to perform the postponed dates. Stay tuned as we continue to finalize the lineup!

All purchased tickets and race registrations will be honored for April 23-25, 2021.

We are grateful for our patrons, guests, staff and community. Your health and safety dictate our actions. We look forward to putting on an unforgettable 420 Fest in 2021!

The blend of unique SweetWater craft beer served in the SweetWater Experience Tent, eco-friendly tips educating patrons at Planet 420, and a varied musical lineup taking place in the heart of downtown Atlanta makes SweetWater 420 Fest the ultimate Earth Day music festival experience. 

Peachtree Road Race qualifier SweetWater 420 Fest 5K returns to the heart of downtown Atlanta, Saturday, April 24, 2021.  To view SweetWater 420 Fest 5K course and to register for the race, visit

This Eventbrite page is the only source for valid 420 Fest wristbands; no other site can offer you legitimate, verified wristbands needed for entry to this music festival. 

For all SweetWater 420 Fest details visit

Follow the festival:

SweetWater 420 Fest is a rain or shine event. 

Line-up is subject to change without notice.

No refunds or exchanges.



You can expect to receive your wristband in the mail beginning in late March.


  • DO NOT put on your wristband until you are on the way to 420 Fest!

  • A 3-day festival pass is one wristband, good for the entire weekend.

  • All guests are encouraged to register wristbands prior to entering the festival grounds.

  • All guests attending the festival must wear a wristband at all times.

  • Wristbands are void if tampered with or removed.

  • Tickets held at Will Call can only be retrieved by the cardholder with:

    • Original credit card of purchase  

    • Valid photo ID with signature.

  • Each price tier has limited quantity and prices are subject to change without notice.

Answers to common questions can be found at FAQ’s


  • Once you purchase, you will receive an order confirmation email from Eventbrite on behalf of the SweetWater 420 Fest.

  • IMPORTANT: If you do not see your order confirmation in your inbox, make sure to check your junk/spam folder. If you still do not see your order confirmation, click here to access the Eventbrite help center.

  • No barcoded tickets will be issued for this event, all ticket-purchases prior to the end of March will receive a festival wristband by mail. All other purchases will be redeemed for a wristband at will call.

  • If you are having any other technical ticketing-related issues with your order, click here to contact Eventbrite. For general festival info, click here.

  • All wristbands will ship in late March. Please allow 5-7 days prior to the show for your wristbands to arrive. Wristbands will be sent to the shipping address specified on your order. All international orders will be held at will call.

  • Need to view or update your shipping address? Click here for instructions. You will be able to update your shipping address until March 8, 2021.

  • All sales final. No refunds or exchanges.



By purchasing this ticket/wristband/race bib you accept the Eventbrite Terms of Service Agreement, available at, and the Eventbrite Privacy Policy, available at, as acknowledged during the purchase process. Eventbrite, Inc. is not the seller of this ticket/wristband and shall have no responsibility for any refund or exchange. 

The holder hereof voluntarily assumes all risks incidental to the event, including bodily injury and death, whether occurring prior to, during or following the event. The holder releases Happy Ending Productions, HEP Event LLC, and SweetWater Brewing Co., venue, promoters, participants, organizers, Eventbrite, and their respective subsidiaries and affiliates and each of their respective officers, directors, agents, partners, employees, service providers and representatives from any claims related to, arising out of or incidental to the event or the holder’s presence thereat.

This ticket/wristband/race bib is a revocable license to enter the venue at the date and time listed on the front hereof. Happy Ending Productions, HEP Event LLC, and management reserves the right, without the obligation to provide a full or partial refund, to refuse entry to or eject any person for any reason deemed necessary in the sole discretion of management for the safe and orderly operation of the event (including disorderly, vulgar or abusive conduct) or for the enforcement of policies applicable to the event (including these terms or other posted policies).


If purchasing for the festival, you will receive a festival wristband, not a physical ticket. The wristband is your ticket to enter into the festival. Wristbands are not removable; please do not put it on prior to arriving at the festival.  You will be notified when your wristband is shipped to you.  If your wristband was not shipped to you, you will pick it up at will call during festival Box Office hours.

If purchasing for the 5k Road Race, you will receive a race bib that will be picked up prior to the race event at designated locations. 

Resale and/or transfer of the ticket/wristband/road race bib are prohibited and any such resale and/or transfer is void to the maximum extent allowed by applicable laws. Any such unauthorized resale and/or transfer may result in cancellation of the ticket/wristband and/or refusal of entry to the holder hereof without refund. Tickets/wristbands/Race Bibs not obtained directly from the primary seller (i.e., management of the event) may be lost, stolen, counterfeit or invalid and will be void and holder assumes all risks of purchasing a ticket/wristband/race bib other than directly from the primary seller (i.e., management of the event), including being excluded from the event without refund. In the event that prohibition on resale and/or transfer of the ticket/wristband is prohibited by applicable laws, maximum resale restrictions may apply. Reproduction or counterfeiting of this ticket/wristband is prohibited. This ticket/wristband/race bib may not be used for commercial purposes.

The holder consents to the use of his or her image, likeness, actions and statements in connection with any recorded audio, photograph, video or other publication of the event. Certain items may be prohibited by the policies of management, venue, promoters, participants or organizers. The holder consents to any potential searches while onsite (including upon entry to the event) for any prohibited items and the seizure of such items if found. In case of seizure, such items shall not be returned.



SweetWater 420 Fest 5K Road Race Event Waiver 

In purchasing this road race bib, I agree and know that running a road race is potentially hazardous activity, which could cause injury or death. I will not enter and participate unless I am medically able and properly trained, and by my purchase or agreement to participate, I certify that I am medically able to perform this event, and am in good health, and I am properly trained. 

I agree to abide by any decision of a race official relative to any aspect of my participation in this event, including the right of any official to deny or suspend my participation for any reason whatsoever. I attest that I have read the rules of the race and agree to abide by them.  

I assume all risks associated with running in this event, including but not limited to: falls, contact with other participants, the effects of the weather, including high heat and/or humidity, traffic and the conditions of the road, all such risks being known and appreciated by me. I understand that bicycles, skateboards, baby joggers, roller skates or roller blades, animals, and personal music players are not allowed in the race and I will abide by all race rules. 

Having read this waiver and knowing these facts and inconsideration of your accepting my entry, I, for myself and anyone entitled to act on my behalf, waive and release the Sweetwater 420 Fest 5K, Happy Ending Productions, HEP Event LLC, SweetWater Brewing Co., the City of Atlanta,  all event sponsors, Runners Fit, event volunteers, their representatives and successors from all claims or liabilities of any kind arising out of my participation in this event, even though that liability may arise out of negligence or carelessness on the part of the persons named in this waiver.  I grant permission to all of the foregoing to use my photographs, motion pictures, recordings or any other record of this event for any legitimate purpose. 
*No refunds, no transfers.

Have questions about SweetWater 420 Fest 2021 - General Admission/VIP? Contact Happy Ending Productions

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When & Where

Centennial Olympic Park
265 Park Ave W NW
Atlanta, GA 30313

Friday, April 23, 2021 at 12:00 PM - Sunday, April 25, 2021 at 10:00 PM (EDT)

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Happy Ending Productions


SweetWater 420 Festival is produced by Happy Ending Productions, offering promotion, production, and event operations and logistics management. Happy Ending Productions client list includes Camp Bisco, Counterpoint, Bonnaroo, Hookahville and tour support for Phish, The Rolling Stones, AC/DC and more.

  Contact the Organizer

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