$1,095 – $1,195

SVPG Workshop: How to Rethink Product Marketing - SF, CA - April 29, 2020

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Location

Downtown Courtyard by Marriott San Francisco

299 2nd Street

San Francisco, CA 94105

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

How To Rethink Product Marketing

Who is this for?

The workshop is ideal for leaders or practioners of Product Marketing at any level as well as any product or marketing leader wishing to improve the product marketing function. It's a focused day of learning that shows how product marketing can be done well regardless of organizational structure.

Instructor: Martina Lauchengco

What will I learn?

This is a dynamic, interactive workshop. Partcipating companies work on their marketing strategy and real company messaging as a case study. Best practices, in-depth examples, and exercises are used throughout the workshop. Learnings include:

  • The job--what great product marketing looks like at fast-moving companies
  • CORE Customer Framework--a customer-centric tool to improve everything you do
  • Smarter Marketing Strategy--how to map marketing activies to support business goals
  • Simplifying Messaging--how to make messaging more authentic and customer-centric
  • Agile Marketing--what more adaptive marketing looks like, the role of test & trial, leading indicators to track
  • One-Sheet Marketing Framework--how to bring it all together in an effective marketing plan

What makes this workshop different?

We discuss what's actually happening at real companies today. The course also introduces three concrete tools: CORE, One-Sheet Messaging and One-Sheet Marketing frameworks to help you use the ideas at your own company.

It is taught by Martina Lauchengco, who led both product and marketing organizations at Netscape and Microsoft when the Navigator browser and Microsoft Office dominated their categories. In addition to SVPG, she now advises early-and mid-stage start-ups as an Operating Partner with Costana Ventures and is a Lecturer at UC Berkeley's Graduate School of Engineering where she designed the marketing curriculum for their engineering leadership masters program.


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Date and Time

Location

Downtown Courtyard by Marriott San Francisco

299 2nd Street

San Francisco, CA 94105

View Map

Refund Policy

Refunds up to 7 days before event

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