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SVPG Workshop - How To Create Products Customers Love - SF - July 26-27, 2017

Silicon Valley Product Group

Wednesday, July 26, 2017 at 9:00 AM - Thursday, July 27, 2017 at 5:30 PM (PDT)

SVPG Workshop How To Create Products Customers Love -...

Ticket Information

Ticket Type Sales End Price Fee Quantity
Single Attendee Jul 26, 2017 $1,995.00 $0.00
Multiple Attendee Jul 26, 2017 $1,895.00 $0.00

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Event Details

How To Create Products Customers Love

Workshop for Product Leaders including VP/DIrector Product, VP/Director UX, VP Engineering/CTO, as well as Product Owners, Product Managers, Product Designers and Product Architects

Instructor: Marty Cagan

This workshop is specifically designed for product leaders from Technology Product companies that want to dive very deep into the product roles and learn the leading edge practices from Product Discovery, Lean Startups, Lean UX, Agile, Customer Development, Design Thinking, as well as techniques and practices from the very best technology-enabled product companies in the world.

How is this workshop structured?

The workshop is structured around 100 lessons in creating products customers love. Each lesson is a discussion about an issue, tool or technique that is proven to make a difference in your product. Many of the lessons will surprise you. All are full of examples to illustrate the point. Exercises throughout let you try out the skills and techniques in class. You will leave the course with 100 techniques you can immediately apply in your job.

Who will be teaching this workshop?

The workshop will be delivered personally by Marty Cagan, the founder of the Silicon Valley Product Group.  Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, and training, Marty was most recently senior vice-president of product management and design for eBay, where he was responsible for defining products and services for the company’s global e-commerce trading site.  Marty is the author of the book "Inspired: How To Create Products Customers Love."

The course is designed to teach you everything you need to know to be a confident and competent product owner/product leader for products that make a difference.

This is an intense two days, but my intention is to provide the single best learning opportunity in the world for aspiring product leaders.


If you are travelling to SF for the session, there is a nearby Marriott Courtyard hotel and we have secured a block discounted rate.  This rate is valid up to 1 month prior to the event.  You can reserve your room either online or by calling: Marriott Reservations directly at 1-800-321-2211 and ask to book one of the "SVPG Rooms" at the Courtyard San Francisco Downtown at 299 2nd Street.


You can cancel with a full refund for any reason up to 14 days prior to the event.  After that, it is too late for a refund but you are free to send any substitute you like.  (It is generally too late to get substitute attendees from the waiting list so the seat would go unused).

Have questions about SVPG Workshop - How To Create Products Customers Love - SF - July 26-27, 2017? Contact Silicon Valley Product Group

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When & Where

The City Club of San Francisco
155 Sansome Street
San Francisco, CA 94104

Wednesday, July 26, 2017 at 9:00 AM - Thursday, July 27, 2017 at 5:30 PM (PDT)

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Silicon Valley Product Group

The Silicon Valley Product Group (SVPG) was created to share our senior level experience and knowledge of best practices with our clients. Our partners are all industry veterans, who have each held executive level positions at major Silicon Valley firms where they have been instrumental in the development of leading products. We are not career consultants; we started SVPG to share what we’ve learned.

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SVPG Workshop - How To Create Products Customers Love - SF - July 26-27, 2017
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