Think you know everything about social media? Come laugh and learn as we dissect the twelve worst social media campaigns of 2009.
Amid tales of genius and triumph during #SMWNYC, the SUXORZ panel will be the Greek chorus.
The Suxorz occurs in four rounds. Each panelists talks about an '09 social media campaign she/he hates, showing a slide or Youtube clip, then the drunken mob audience comments and votes on the worst campaign of that round. Finally, we revisit the winners of each round and vote on the grand champion Suxorz campaign. Audience heckling and wisdom are welcome throughout.
See the map of (known) Twitter IDs of attendees, panelists and past panelists.. (If you're attending and want to be added, e-mail marc at blogads.com.)
It's like what we've done in past years at SXSW... with lubrication!
Together, we'll shame the marketers who abuse people-powered media. And learn a few lessons ourselves along the way.
- Caroline McCarthy, writer, CNET.com (@caro)
- Steve Hall, Editor, Adrants.com and Adgabber.com (@stevehall)
- Ian Schafer, CEO, DeepFocus (@ischafer)
- BL Ochman, Managing Director, Proof Digital Media (@whatsnext)
- Henry Copeland, CEO, Blogads.com. (@hc) moderator
Possible nominees include Pepsi, @insidethebcs, Charmin, Habitat, Pampers, Kiva, General Motors, TimeWarnerCable, Ricola, Marshalls, PETA, Pizza Hut, Lenovo, Ryanair.
Visit our Facebook group (http://bit.ly/SUXORZ10) to add nominees or throw your comments into the bonfire.
As we dissect nominees, we'll ask:
- Beyond common sense, are there rules of thumb for predicting a SUXORZ campaign before it happens?
- What's changed in the last year? (Here are the nominees from the last SUXORZ.)
- Can a campaign SUXORZ and be a great success?
- What impact has the FTC's "no blog payola" rule had on companies' recurring impulse to pay bloggers under the table?
OTHER IMPORTANT STUFF:
- Open bar from 6.30-8.30.
- Free entry if you work for a nominee. (Write for a SUXORZ offer code!)
- Enjoy the view from the gorgeous Solarium at the Roger Smith Hotel.
When & Where
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