The Art of War (AOW)
The most important aspect of the AOW can be found in Chapter I, verse 1:
War is a matter of vital importance to the State; the province of life or death; the road to survival or ruin. It is mandatory that it be thoroughly studied.
I have been reading the AOW since I was nine years old. I've lived it through 24 years as a Soldier. I know that many others study the AOW and texts similar to it. It is one thing to have studied it. It is another to have assimilated and integrated it. You will discover that the AOW has many applications, not only in warfighting, but also in business operations and other spheres of life. The following footnote from Chapter V, verse 3, is telling:
The concept expressed by cheng (正) 'normal' (or 'direct') and ch'i (奇), 'extraordinary' (or 'indirect') is of basic importance. The normal (cheng) force fixes or distracts the enemy; the extraordinary (ch'i) forces act when and where their blows are not anticipated. Should the enemt perceive and respond to a ch'i manoevre in such a manner as to neutralize it, the manoeuvre would automatically become cheng.
Such is the beauty of flexibility in application.
The Golden and Platinum Rules, of course. In a nutshell, doing to others what they want done to them, how they want done to them. The Golden Rule is universal. The Platinum Rule is the application of the Golden.
So what has the AOW got to do with the GaP?
The Samuel B Griffith translation of the AOW is the best I have read so far. It is liberally sprinkled with notes from commentators who lived both during that period and not long after. In essence, the AOW was written at the Principle level (Golden Rule), with some "case law" examples thrown in by way of illustration. The commentators have provided many examples of how the AOW has been applied in past wars and battles. These provide the examples of the Platinum Rule in operation.
So what has all that got to do with my business?
We will be focusing on three aspects of your businesss:
- Strengths of Your Business.
- Marketing, Sales and Customer Experience.
- Competition, Collaboration and the Business Environment.
What you need in these times is not some framework to hang your business on. It is not how to get funding to stay afloat. It is how to be swift and nimble in order to thrive in the business sphere.
Read more at SUN TZU AND THE GOLDEN AND PLATINUM (GAP) RULES