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SUMMER WORKSHOP: Transforming Consumer Experience

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Nyenrode Business Universiteit

Straatweg 25

3621 BG

Netherlands

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Join our Summer Inspiration tour in the Netherlands! To make sure you get the most out of your summer, our Dutch team compiled a hands-on summer (marketing) research workshop program. Two sunny (fingers crossed?!) afternoons to refresh your path-to-purchase and consumer journey (Jul 19) or your NextGen marketing (Aug 30) strategies.

Join us on Thursday July 19 for a half-day interactive workshop and find out how to boost your consumer journey to get your business future-proof? Return home with a fresh perspective in optimizing your path-to-purchase and managing your consumer journey, together with concrete solutions and tips & tricks from your peers.

2.30PM: Doors open

2.50PM: Welcome & introduction

by Margot Schuil, Managing Director InSites Consulting the Netherlands

3.00PM: Challenging your path-to-purchase & consumer journey: going from moments to life

by Mathieu Veldhuijzen, Business Director InSites Consulting

People are only consumers a limited part of the day, to become truly consumer-centric, we need to take a more holistic approach towards consumer centricity. But what does it take to stretch our perspective…

…from consumers who buy our products to people who cope with different roles and have aspirations far beyond consumption?

…from managing brand interactions and service touchpoints to providing value in one’s life?

In Mathieu’s inspirational introduction, you’ll discover the common approach types for managing your consumer or shopper journey and new ways to collect more holistic consumer insights beyond consumption and evoke empathy, enthusiasm and action with those insights within your organization.

3.45PM: Refreshing summer drinks

4.00PM: Break-out sessions

After the inspiration, it will be your turn to step in and join the action. In small break-out session, you’ll be challenged to rethink your current practices. Via our Consumer Centricity model, you’ll be triggered to detect your business’ blind spots and moments of truth to improve your consumers’ life with your brand.

5.00PM: Wrap-up and Q&A

5.30PM: Summer mixer with drinks & bites

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Date and Time

Location

Nyenrode Business Universiteit

Straatweg 25

3621 BG

Netherlands

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