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SUMMER WORKSHOP: Is NextGen marketing more chemistry than science?

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The Netherlands

Netherlands

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Join our Summer Inspiration tour in the Netherlands! To make sure you get the most out of your summer, our Dutch team compiled a hands-on summer (marketing) research workshop program. Two sunny (fingers crossed?!) afternoons to refresh your path-to-purchase and consumer journey (Jul 19) or NextGen marketing strategies (Aug 30).

Join Joeri Van den Bergh (co-founder, Managing Partner & NextGen expert at InSites Consulting) on Thursday August 30 for a half-day gamified workshop and find out how to speed up your NextGen (Gen Y & Z) marketing strategies.

We saw how mature markets suddenly became disrupted and how NextGen (Gen Y & Z) is challenging industry standards and common marketing practices. In today’s post-truth society change comes rapidly and unexpectedly. We’re living in a world where facts can be alternative facts, where truth and stability are hard to find, where gender and age are blurring and family structures are unstructured.

To cope with this fragile environment, NextGen (Gen Y & Z) consumers developed an agile mind and they expect the same agility, speed and good sense of brands and companies… So, are you ready to speed up your marketing strategies for the new decade? Join this session, get inspired & find out yourself!

1.30PM: Doors open

1:50PM Welcome & introduction

by Margot Schuil, Managing Director InSites Consulting the Netherlands

2.00PM: frAGILE: is NextGen marketing more chemistry than science?

by Joeri Van den Bergh, NextGen expert, managing partner & co-founder InSites Consulting

Based on dozens of international expert interviews with senior marketing executives of renowned brands (such as PepsiCo, LEGO, Freitag, LEVI’s, Beiersdorf, Audible, MasterCard, AB InBev, eBay, IKEA, Tommy Hilfiger…), Joeri Van den Bergh will share his insights on brands that bond beyond disruption and how brands speed up their marketing strategies to get ready for the new decade.

3.00PM: Refreshing summer drinks

3.30PM: frAGILE casino board game

After the inspiration, it will be your turn to step in and join the action. In small break-out sessions you will be challenged to translate the generational insights into action. Via our frAGILE casino board game, you’ll be placing bets, brainstorming and pitching on the co-creation of products, brands and communications to NextGen.

5.30PM: Summer mixer with drinks & bites

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The Netherlands

Netherlands

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