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SUMMER WORKSHOP: Brand Religion

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Factory Campus - Bestseller room

Erkrather Strasse 401

40231 Düsseldorf

Germany

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Since the early days of business, marketing gurus have preached their beliefs on how to build strong brands. These theories and models have been translated into numerous books to provide a clear framework for marketers on what to aim for and how to grow their brand.

But in this abundance of models and theories, marketers might find themselves lost in translation. So, we aim to simplify the world of marketing in three main Brand Religions beyond the classic ‘Kotler-ian’ thinking.

In this half-day summer workshop, you’ll discover the core beliefs behind each of these Brand Religions & the implications they could have for your own business.

12.00PM Doors open & welcome lunch

1.30PM Brand Religion: shed a new light on today’s marketing beliefs
by Anita Peerdeman, Managing Director InSites Consulting Germany

Discover the core beliefs behind each of the Brand Religions, together with relevant case study examples and find out how to track the different performance metrics that go hand in hand with these models.

- Penetration Religion: Models inspired by thinkers like Byron Sharp, stating that brands grow through penetration by building mental and physical availability.

- Influencers Religion: Theories emphasizing the power of word-of-mouth and their impact on brand leverage.

- Relationship Religion: School of thought inspired by gurus like Kevin Roberts, stressing the importance of emotions and relationship marketing.

2.30PM Refreshing break

3.00PM Break-out session: discover your own Brand Religion
hosted by Anita Peerdeman, Managing Director InSites Consulting Germany

After the inspiration, it will be your turn to step in & join the action. In small break-out sessions, we’ll iwill discover your companies’ own brand religion and you’ll learn how to put this into practice.

4.00PM Closing with summer drinks & bites

So, whether you are a strong believer of Byron Sharp (or any of the other gurus) or you feel stuck in-between models, our summer workshop will definitely shine some fresh light on the different marketing beliefs out there and give you food for thought concerning your business! Exactly what you need during these long summer nights

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Date and Time

Location

Factory Campus - Bestseller room

Erkrather Strasse 401

40231 Düsseldorf

Germany

View Map

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