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Successful Communications for Clark Geographers: Workshop

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Clark University

950 Main Street

Lurie Conference Room, Higgins University Center

Worcester, MA 01610

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Successful Communications for Clark Geographers – a workshop to become your own marketing manager

For Geography students, in particular, communications is truly essential, since what people typically associate with “geography” does not even come close to the complexity and usefulness of this degree and the many assets it delivers towards a really versatile job profile.

In this workshop, we focus on the inspiring challenge of bridging this communication gap. We will start by changing your perspective to that of a recruiter and what they are looking for. You will then learn to develop your very own communications strategy which will highlight those skills, which you acquired during your university career. This will enable you to create your own selling proposition to support you in quickly starting your career.

As Clark students, many of you are focused on environmental issues and sustainability. So make your passion one of the strongest assets in your strategy!

Workshop topics:

First Hour:

  • How to anticipate what recruiters look for in geography-related fields
  • What are my particular strengths as a Geography graduate?
  • Strategies for creating an effective communications approach

Optional Second Hour:

  • How to really get others excited about hiring a geographer
  • How to take the lead in an interview and make the geography pitch
  • Position yourself as an agent of change and show others what you can do!

YOUR EVENT LECTURER: Wolfgang Leybold, Founder, and CEO of Leybold Strategy Consultants

After obtaining his Geography degree at Augsburg University, Wolfgang Leybold worked for several years as a project manager in an agency for the promotion of regional economic development in southern Germany.

He co-founded his first HR consultancy in 2004, where he acted as Managing Partner and advised clients along the complete recruiting process and offered numerous training formats in leadership and communications.

In 2019, Wolfgang founded Leybold Strategy Consultants to focus even more on his national and international activities as a lecturer.

He is an experienced trainer and coach with an enthusiastic entrepreneurial mindset and runs high impact workshops at several universities in Europe such as the University of Heidelberg, Marburg, Munich, Vienna, Dublin, and Southampton. He is particularly committed to helping Geography students fully leverage their studies as a catalyst for their career.

Wolfgang is looking forward to working with you!

Institutional affiliation:

Wolfgang Leybold, Founder, and CEO
Leybold Strategy Consultants
Ulmer Straße 160
86156 Augsburg
Germany
Tel. +49 821 26717877

wolfgang@leybold.de
www.leybold.de

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Clark University

950 Main Street

Lurie Conference Room, Higgins University Center

Worcester, MA 01610

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