Subscription Box Essentials: Holiday Planning in July

Actions and Detail Panel


Event Information

Share this event

Date and time



Online event

Event description
SUBTA and Moira Fuller are co-hosting a webinar on Thursday, July 29 at 1pm EST to help you get ready for the 2021 holiday season.

About this event

What? A Lunch & Learn webinar designed to give direct-to-consumer (DTC) subscription professionals exclusive insights on how to prepare efficiently for the 2021 holiday season and optimize your retention and acquisition strategies.

When? Thursday, July 29 at 1pm EST.

Where? Zoom.

Who should attend? Anyone involved in the DTC subscription space.

Did you know that digital sales increased 45% year over year during the 2020 holiday season, according to Digital Commerce 360?

This year's holidays may seem far off, but the summer is exactly when you should start planning for it. Proactivity is the key to success amid the busiest time of the year for subscription box entrepreneurs. Preparing now will enable you to set up strategies that will help lower your customer acquisition cost while increasing your acquisition and retention rates.

Get ready with SUBTA and Subscription Box Coach Moira Fuller on Thursday, July 29 at 1pm EST.

Moira will discuss the following:

- The seasonality of sales and forecasting the future

- Using the summer to plan logistics: think stock, support and systems

- Making the most of gifting

- Your marketing runway

- How not to fall off the end-of-year cliff

- Retaining your festive subscribers

Register for free today!

Meet the Speaker:

		Subscription Box Essentials: Holiday Planning in July image

Moira Fuller coaches subscription box businesses on how to launch and scale, running the Subscription Box Academy and a mastermind program for scale-up businesses.

She's the founder and director of a successful six-figure subscription box, Craftiosity, and has sent tens of thousands of boxes to her subscribers - but started with just 22 in the first month, packing them on her kitchen table, and grew with the profits from the business.

She teaches a lean & location-independent way to launch and scale a subscription box business (think virtual team and fulfillment centers), and coaches her clients on not only the practicalities of growth, but the mindset shifts to get there - and have fun along the way!

Share with friends

Date and time


Online event

{ _('Organizer Image')}

Organizer Subscription Trade Association

Organizer of Subscription Box Essentials: Holiday Planning in July

Subscription Trade Association (SUBTA) is the world's largest community of DTC subscription companies and the businesses that support them.

Our mission to provide a comprehensive and reputable library of news, knowledge, and resources. SUBTA cultivates a supportive community through both virtual and in-person experiences. We are a growing community of innovators, entrepreneurs, thought leaders and dedicated teams eager to scale their businesses and catalyze the subscription industry.

Save This Event

Event Saved