Structuring a Strategy: Video for Change
Washington, D.C., DC
For many nonprofit organizations creating video is essential. Compelling visual stories can raise awareness, change laws, engage new audiences and mobilize purposeful action. But as video is consumed at an unprecedented rate - on YouTube alone, 100 hours of video are uploaded every minute - the competition for audience viewership is increasingly fierce.
So how do you build a financially sustainable video strategy that is effective and innovative? Do you have a long-term video plan? Are you working with the right people? Are you distributing your videos strategically and using the latest technology?
Attend this five part panel series about how to create better videos within your organization and leverage them for greater impact. Come, learn, listen, ask questions, bring up obstacles, and add your experience.
The series will be held every Friday morning from September 20th through October 18th from 9:00-10:30am at Busboys and Poets on 14th and V. Check out the panel descriptions below and note that each panel builds upon the next. The sessions are affordable and if you sign up for all five, you receive a 20% discount!
Panel 1: Where's the money? PANEL COMPLETED
September 20, 2013, Busboys and Poets, 14th and V, 9:00-10:30am
Finding money to create videos on tight budgets is tough. But allocating money for quality nonprofit video is vital. So how do nonprofits find and raise the money they need to make the videos they want? This panel offers some concrete tactics you can incorporate into your next media project.
Panel 2: Where's your organization's video strategy? PANEL COMPLETED
September 27, 2013, Busboys and Poets, 14th and V, 9:00-10:30am
To compete in an ever-growing media environment, content must be created on a continual basis. But what does that really mean when it comes to creating videos for your organization? This panel will focus on why a video plan is important, how to build one and make it sustainable.
Panel 3: Where's the collaboration? PANEL COMPLETED
October 4, 2013, Busboys and Poets, 14th and V, 9:00-10:30am
Budgets, producers, editors, animators, OH MY! Media professionals can help nonprofits tell engaging stories but what goes into building strong partnerships? What are proper expectations, budgets and pre-production tasks? This panel focuses on how you can create effective collaborations with media professionals.
Panel 4: Where's the distribution? PANEL COMPLETED
October 11, 2013, Busboys and Poets, 14th and V, 9:00-10:30am
A video, no matter how well made, is useless if it is never seen or never seen by the right people. Many nonprofit videos end up online but how many are truly effective? This panel will focus on the often-overlooked element of strategic video distribution and offer creative tactics you can use in outreach, fundraising and engagement campaigns.
Panel 5: What's on the horizon?
October 18, 2013, Busboys and Poets, 14th and V, 9:00-10:30am
Interactivity, transmedia, live-streaming, gaming are revolutionizing storytelling and taking film and video to new heights. But how can nonprofits incorporate cutting edge ideas like these into their own work? Why should they? This panel will introduce what is possible and inspire you to think about new approaches to your next video project.
Hashtag for this event is #npvideo
This panel series was developed by The Video Effect, a project of Martha Dodge Media LLC, in collaboration with Women in Film &Video (WIFV). Additional partners include: Docs in Progress, Stone Soup Films, Meridian Hill Pictures, Benevolent Media, Free Range Studios and the Goodspeaks Project.
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