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Structuring a Strategy: Video for Change

Martha Dodge

Registration Information

Registration Type Price Fee Quantity
Sept. 27th: Where's your organization's video strategy?   more info $38.00 $0.00
Oct 4th: Where's the collaboration?   more info $38.00 $0.00
Oct 11th: Where's the distribution?   more info $38.00 $0.00
Oct 18th: What's on the horizon?   more info $38.00 $0.00

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For many nonprofit organizations creating video is essential. Compelling visual stories can raise awareness, change laws, engage new audiences and mobilize purposeful action. But as video is consumed at an unprecedented rate - on YouTube alone, 100 hours of video are uploaded every minute - the competition for audience viewership is increasingly fierce.

So how do you build a financially sustainable video strategy that is effective and innovative? Do you have a long-term video plan? Are you working with the right people? Are you distributing your videos strategically and using the latest technology?

Attend this five part panel series about how to create better videos within your organization and leverage them for greater impact. Come, learn, listen, ask questions, bring up obstacles, and add your experience.

The series will be held every Friday morning from September 20th through October 18th from 9:00-10:30am at Busboys and Poets on 14th and V. Check out the panel descriptions below and note that each panel builds upon the next. The sessions are affordable and if you sign up for all five, you receive a 20% discount!



Panel 1: Where's the money?

September 20, 2013, Busboys and Poets, 14th and V, 9:00-10:30am

Finding money to create videos on tight budgets is tough. But allocating money for quality nonprofit video is vital. So how do nonprofits find and raise the money they need to make the videos they want? This panel offers some concrete tactics you can incorporate into your next media project.

  • Peter Stonier, Senior Director of Visual Storytelling, Conservation International 
  • Kiley Kraskouskas, President & Executive Producer, Thinking Forward Media
  • Kim Patton, Training Coordinator, Foundation Center
  • Dave Cooper, Photographer and Filmmaker 

(View Bios)

Panel 2: Where's your organization's video strategy?

September 27, 2013, Busboys and Poets, 14th and V, 9:00-10:30am

To compete in an ever-growing media environment, content must be created on a continual basis. But what does that really mean when it comes to creating videos for your organization? This panel will focus on why a video plan is important, how to build one and make it sustainable.

  • Mitchell Wenkus, Video Producer, Greenpeace
  • Robin Smith, Founder and President, Video/Action
  • Liz Norton, Director/Founder, Stone Soup Films
  • Andrew Satter, Senior Video Producer, Center for American Progress

(View Bios)

Panel 3: Where's the collaboration?

October 4, 2013, Busboys and Poets, 14th and V, 9:00-10:30am

Budgets, producers, editors, animators, OH MY! Media professionals can help nonprofits tell engaging stories but what goes into building strong partnerships? What are proper expectations, budgets and pre-production tasks? This panel focuses on how you can create effective collaborations with media professionals. 

  • Lance Kramer, Executive Director, Meridian Hill Pictures
  • Chithra Jeyaram, Documentary Filmmaker, Real Talkies
  • Rosemary Reed, Owner and President, Double R Productions
  • Mariah Craven, Communications Director, Washington Area Women's Foundation

(View Bios)

Panel 4: Where's the distribution?

October 11, 2013, Busboys and Poets, 14th and V, 9:00-10:30am

A video, no matter how well made, is useless if it is never seen or never seen by the right people. Many nonprofit videos end up online but how many are truly effective? This panel will focus on the often-overlooked element of strategic video distribution and offer creative tactics you can use in outreach, fundraising and engagement campaigns.

  • Erica Ginsberg, Executive Director, Docs in Progress
  • Kristen Milhollin, Founder and Project Lead, GoodSpeaks Project
  • Angelica Das, Associate Director, Center for Social Media
  • Julia Cohen, Advocacy,Outreach, Fundraising Consultant, Former WITNESS Board Member

(View Bios)

Panel 5: What's on the horizon?

October 18, 2013, Busboys and Poets, 14th and V, 9:00-10:30am

Interactivity, transmedia, live-streaming, gaming are revolutionizing storytelling and taking film and video to new heights. But how can nonprofits incorporate cutting edge ideas like these into their own work? Why should they? This panel will introduce what is possible and inspire you to think about new approaches to your next video project.

  • Jesse Achtenberg, Producer / Editor, New Media Mill LLC
  • Nick Ray, Adjunct Professor, American University, Owner, Kinetiscape Media, LLC
  • Chad Sisneros, Senior Director, Video, Humane Society
  • Heidi Nel, SVP of Digital, FitzGibbon Media

(View Bios)

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Have questions about Structuring a Strategy: Video for Change? Contact Martha Dodge


Busboys and Poets
14th and V, Washington DC


Martha Dodge

This panel series was developed by The Video Effect, a project of Martha Dodge Media LLC, in collaboration with Women in Film &Video (WIFV). Additional partners include: Docs in Progress, Stone Soup Films, Meridian Hill Pictures, Benevolent Media, Free Range Studios and the Goodspeaks Project.

  Contact the Organizer

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