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Strengthening Business Practices: Module 3

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Module 3: Strengthening Business Practices Virtual Training

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Join CA's virtual training, Strengthening Business Practices, Marketing Your Program for Center-Based Child Care Providers on Wednesday, March 17th from 10am to 12pm. The purpose of this training is to strengthen childcare providers’ foundational knowledge and understanding of marketing tools, audiences, and elements necessary to develop a marketing plan. It encourages providers to tailor marketing practices to the audience they are trying to reach and to develop effective communication strategies to promote their services.

The learning goals for this session are to:

• Focusing attention on building relationships and increasing communication with families in order to improve retention of enrolled families and referrals of prospective families.• Understanding the difference between communicating features and communicating benefits

• Defining external and internal audiences for the purposes of marketing

• Identifying elements of an environmental scan

• Strategically using various marketing tools

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