£43.71 – £54.49

Strategic Social Media to Grow Your Business

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Quay House

4 Ilbert Road

Kingsbridge

TQ7 1DZ

United Kingdom

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Refund Policy

No Refunds

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7.6 billion people in the world. 4.3b internet users. 3.4b active social media users. If you are an SME, you know that you have limited time and resources but need to make sure that you are doing everything you can to make social media work hard for your business. Our Strategic Social Media to Grow Your Business Workshops are aimed at helping you to do this.

In the second in a series, we are covering Deciding which Platforms to Prioritise and Creating a Content Strategy.

1. Deciding which Platforms to Prioritise

It can be tempting to have a presence on every social media platform but unless you’re a big brand that’s rarely a manageable commitment. It is time-consuming to design and deliver social media strategies and each platform is different so requires a unique approach.

It’s crucial to choose the right ones for your brand but it can be difficult to prioritise. What if you choose wrongly?

In this session, you will learn the basics of social, search and messaging platforms and will gain insights into who uses each social media platform and why. You will then learn the process for prioritising platforms based on your brand, target audience, budget, and resource.

You will come out of this session with a clear idea of which platforms to prioritise and why.

2. Crafting a Content Strategy

Content is changing the relationship between the brand and the consumer. Content marketing used to be a way for brands to stand out from the crowd but it has become the new ‘normal’. It has evolved what customers expect from the brands they interact with. In today’s competitive market, not doing content marketing is a big risk.

Content is king on social media but for many brands, it’s a challenge to understand what content they should share, in what format and for what purpose. For smaller brands with limited budgets, there is the added struggle of finding the time and resources to devote to their content strategy.

In this session, you’ll learn the best practice for content marketing, how to craft the right content strategy for your brand and will focus on affordable ideas for manageable content strategies.

You will come out of this session with some content strategy ideas and will receive a template for working on a content strategy going forward.


FAQs

What can I bring into the event?

You can bring a laptop if you like but it is not necessary. Do bring a notebook and pen with you though so that you can complete the exercises and make notes.

How can I contact the organizer with any questions?

Please email Maria Harding at info@four31digital.com with any questions. We will be in touch with you before the workshop too to find out more about your business and social media questions.

What's the refund policy?

We are not able to offer refunds for this workshop but you can send someone else in your place if you are unable to attend.

Do I have to bring my printed ticket to the event?

No.

Is it ok if the name on my ticket or registration doesn't match the person who attends?

Yes.

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Date and Time

Location

Quay House

4 Ilbert Road

Kingsbridge

TQ7 1DZ

United Kingdom

View Map

Refund Policy

No Refunds

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