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Strategic Planning with Pro Bono for Nonprofits

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In this webinar, we will walk through important questions to help you understand whether pro bono is the right tool for your organization and how it can best be leveraged to tackle your strategic goals in light of the major constraints that the nonprofit sector faces. We will then explore how best to quantify the true value of pro bono - the cost and benefits - to help you identify what it will take to make pro bono work for your organization. You'll also hear from our nonprofit partner, PENCIL about their experience planning for pro bono and building a mutually beneficial corporate partnership to help execute their strategic goals.

What You'll Walk Away With:

  • An understanding of how to translate your broad strategic goals into actionable pro bono initiatives
  • How to leverage pro bono resources and corporate expertise to tackle strategic challenges
  • Tangible examples of how various pro bono projects can help you better execute common strategic goals
  • How to quantify the value - the benefits and the costs - of pro bono for your organization

Our Panelists:

Gregg Betheil:

As President of PENCIL, Gregg Betheil brings over 20 years of experience working at the intersection of school needs and business expertise. Bringing together the best ideas, talent, and resources across sectors to improve public school performance and enhance workforce pathways, Gregg originally joined PENCIL in 2015 as Chief Program Officer overseeing PENCIL's portfolio of innovative and impactful models of ongoing collaboration between business and public schools. One year later, he assumed the role of President.

Gregg joined PENCIL from the New York City Department of Education, where he was Executive Director of Academic & Talent Management. In this position, he led implementation efforts relating to the citywide instructional expectations and other academic initiatives, teacher tenure and evaluation, and network performance management. He joined the DOE in 2008 to provide leadership to Mayor Bloomberg’s efforts to foster innovation in New York City’s portfolio of career and technical education options. He went on to found and lead the Office of Postsecondary Pathways & Planning and the Office of School Programs & Partnerships, where his team focused on aligning citywide programmatic and partner supports toward improved student achievement.

Prior to his work at the DOE, Gregg served as Senior Vice President of the National Academy Foundation. He oversaw program operations and strategy to sustain a national network of career academies supporting the development of America’s youth toward personal and professional success in high school, higher education, and throughout their careers. NAF Academies represent business/school partnerships that prepare young people for future careers through a combination of school-based curricula and work-based experiences. He started his career as teacher and Assistant Principal of Martin Luther King, Jr. High School, where he taught American History and Finance. Gregg is a public school graduate and holds a B.A. in Government & Law and History from Lafayette College, an M.A. in Social Studies Education and M.Ed. in Educational Administration from Columbia University. He lives in Maplewood, New Jersey with his wife and two teenaged daughters.

Jackie Hodgson

Jackie strongly believes in the power of cross-sector partnerships to create meaningful social change. As a Consultant at Common Impact, Jackie works to build these mutually beneficial partnerships to break down barriers between the for-profit and non-profit sectors and amplify social impact.

With two business degrees, including an MBA specifically focused on social impact management, and three years of service with AmeriCorps*VISTA; Jackie brings a unique perspective of how to use business skills to bridge sectors and build the capacity of non-profit organizations. As an AmeriCorps*VISTA with Massachusetts Campus Compact, Jackie built reciprocal campus-community partnerships that leveraged higher education resources into non-profit organizations.

Our Facilitators:

Lauren Chasanoff

Lauren manages Common Impact's marketing and operations systems and leads the training services program to provide helpful resources to the nonprofit community. Lauren is an organizational guru and works closely with all facets of the organization to make sure Common Impact's systems and processes are both effective and efficient. As most of her day-to-day is dedicated to strengthening internal systems, she understands the importance of capacity building first hand, as well as the challenges nonprofits face.

Common Impact

We envision a society in which all individuals and businesses invest their unique talents towards a shared purpose: strengthening the local communities in which we live and work. Common Impact is a nationally recognized nonprofit breaking down barriers between sectors and industries to create meaningful partnerships between companies, social sector organizations and the people who drive them. The common purpose of these connections: to deliver real value to each partner through innovations in community engagement, and ultimately to address deeply rooted and complex social challenges.

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