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Strategic Planning and Development: Marital Bliss or Shotgun Wedding?

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208 South LaSalle Street

#1540

Chicago, IL

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Strategic Planning and Development: Marital Bliss or Shotgun Wedding?

Presented by Doug Diefenbach

Principal, Diefenbach Communications Strategies

When your nonprofit organization’s CEO says “Do you take this strategic plan to have and to hold?,” can you say “I do!” with conviction? Being called upon to fund strategies that did not fully consider donors and development is justifiably every fundraiser’s nightmare. There should be a symbiosis between an organization’s strategic plans and its fundraising expectations, but that’s not always the case. Using real-world, cautionary tales of planning processes that succeeded or went awry and how fundraisers responded, this session equips organization executives, board members and development leaders with the perspective they need to ensure that strategic plans drive fundraising success – and vice versa.

Doug Diefenbach is an accomplished consultant with special expertise in the area of nonprofit and philanthropic marketing. For more than 30 years, in both executive and consulting roles, he has helped a wide range of organizations to develop, meet and exceed their goals for strategic alignment, brand visibility, constituent engagement and philanthropic revenue.

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Forefront

208 South LaSalle Street

#1540

Chicago, IL

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