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Strategic Marketing: Winning the Battle for Markets & Share

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Jackson Memorial Hospital

Clark Diagnostic Treatment Center, Room 259

1080 NW 19th Street

Miami, FL 33136

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NETWORKING: 5:30pm - 6:30pm

PRESENTATION: 6:30pm - 8:00pm

1.5 ACHE Face-to-Face Credits will be offered.

Parking: FREE for the first 2 hours. North Garage (BLUE) is closest to event. http://www.jacksonhealth.org/jackson-memorial-directions.asp#gref.


In today's competitive healthcare marketplace, a strategy for offering your products and services in a way that will outdistance your competitors is critical. However, in concert with defining the marketing strategy you must also have a well defined methodology for implementation that contains a relevant and consistent message. Further, it is of little value to have a strategy and a message without the resources or the expertise to implement them.

Join us as we explore the following;

  • Understand the techniques for marketing health care and staying ahead of the competition.
  • Learn how physicians, payors and patients make their referral and selection choices.

  • Target your market segments for effective, tailored marketing

  • Strengthen the relationship between your strategic plan and your

    marketing messages.

  • Develop marketing approaches that are driven by customer need

    current and future.

  • Determine your competitive edge in the health care marketplace.

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Date and Time

Location

Jackson Memorial Hospital

Clark Diagnostic Treatment Center, Room 259

1080 NW 19th Street

Miami, FL 33136

View Map

Refund Policy

No Refunds

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