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Strategic marketing planning for your growing business

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London & Partners Offices

2 More London Riverside

London, SE1 2RR

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We have all been told that strategic marketing planning is essential for business success. What does it include, how does it link to business planning, and how can it help you to achieve your company’s growth ambitions?

Gillian Kerr, CMO of Trade Horizons will lead this whistle stop tour of marketing planning, discussing its role within a business, the ten key stages - from carrying out market research to evaluating activities- and how you can create a successful marketing plan for your growing business.

  1. Research and identifying the market opportunity
  2. Environmental factors & SWOT Analysis
  3. Target audiences (customers and stakeholders)
  4. Branding & positioning
  5. Key messages
  6. Marketing channels
  7. Marketing/activity planning
  8. Resources including people, budget
  9. Timing, key stages and controls
  10. Monitoring and evaluation

Attendees will take away a better understanding of:

  • what’s involved in marketing planning at a strategic level
  • why and how a plan can better focus your activities
  • how to better plan marketing spend and resources
  • how marketing activities can be more successful

Credit value: 3

Date and Time

Location

London & Partners Offices

2 More London Riverside

London, SE1 2RR

View Map

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