The objective is to provide business owners with a roadmap that outlines the big Marketing-specific line items that they need to focus their attention on to gain maximum returns and successful outcomes.
• Products/ Services
• Media Platform
• Content Development /Messaging
• Strategy and Implementation
• Metrics and Results
Samí Haiman-Marrero is one of the nation’s leading business development and marketing experts today specializing in the U.S. Hispanic market. She is the President of Urbander, a solution-based firm that successfully assists companies and organizations in developing and implementing groundbreaking business development and marketing strategies with a strong focus on Diversity and Inclusion. Haiman-Marrero holds a Masters in Communications from the University of Puerto Rico, and has been interviewed by international, national and regional media such as The Wall Street Journal, Huffington Post, Florida Trend magazine, MSNBC, iHeart Radio, Telemundo and Canada’s CBC News, regarding the Latino experience in the U.S. She is also a Managing Partner at DominoSam.com, a family-owned business specializing in the production of premium domino tables.
Named one of the 25 Most Influential Hispanics in Central Florida in 2016 by VISION Magazine, Samí also volunteers as the President of the Hispanic American Professional Business Women Association (HAPBWA), as a member of the Hispanic Business Initiative Fund’s TAC committee (Orlando chapter), as co-Chair of Feed & Fortify Community Organization and as co-Founder of Proyecto Somos Orlando. Samí and her husband Scott are also the dedicated parents of Pedro (9) and Catalina (7).