Strategic Digital & Social Media Marketing

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Location

Barangaroo House

35 Barangaroo Avenue

Barangaroo, NSW 2000

Australia

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Refund Policy

Refund Policy

No Refunds

Event description

Description

Marketing in the digital world is exciting but can be overwhelming with so many options to choose from.

This one-day bootcamp teaches you how to apply strategic skills to digital marketing. It will help you:

Identify where your brand is now versus your competition and which digital tools can help you do this

Help clarify where you want your brand to be and how to reflect this in your digital marketing mix

How to select the most effective digital marketing tools to get you there including social media

Detailed course information

Where are we now?

· Review your own website – using free analytic tools

· Competitor review - understand what your competitors are doing, who they are targeting and how they are performing. Learn how to use digital competitive analysis tools

· Target market – clarify who your target market is (to help match social media selection to your target groups)

Where do you want to go?

· Clarify your mission, vision and objectives

· Positioning: category, target market, point of difference

How do we get there?

· Effective strategy selection

· The key principles for success in the long run

· What you can learn from businesses using it well

· What you can expect to get out of social media

· Where social media fits in with your overall marketing

· Which social media platforms to use


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Date and Time

Location

Barangaroo House

35 Barangaroo Avenue

Barangaroo, NSW 2000

Australia

View Map

Refund Policy

No Refunds

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