Strategic Communications on a Shoestring Budget

Agricultural Communicators of Florida is pleased to offer this virtual one-hour presentation on October 15, adapted by the program initially offered by the Public Relations Society of America Orlando chapter.

Communications professionals are often tasked with maximizing small budgets to achieve greater brand awareness and drive business results. This program brings you two accomplished practitioners from the non-profit sector who will provide insight into the traditional and digital media tactics that have elevated campaigns at no or low cost.

About our speakers:

ERIKA SPENCE serves as the mission storyteller at Second Harvest Food Bank of Central Florida. As the chief content creator and social media manager for the organization, Erika works with staff, community stakeholders and partners to identify, interview, document and share compelling client life experiences, culinary student successes and other mission moments in order to inspire and engage the community to fight hunger.

JOE CULOTTA is director of communications for the American Cancer Society, where he raises awareness about local efforts in the fight against cancer through traditional and digital media. This includes promoting signature events, highlighting the latest cancer research statistics, showcasing the American Cancer Society's services and maintaining relationships with local TV, radio and print media partners.