$680 – $795

Strategic Communications Academy for Communicators, Non-profits and Scholar...

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University of Florida

1885 Stadium Road

Weimer Hall, College of Journalism and Communications

Gainesville, FL 32611

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Presented by the frank Academy at the University of Florida College of Journalism and Communications

The frank team offers strategic communications training that’s rooted in what social science teaches us about how people learn, think and form opinions. Our lively, fun and hands-on communications workshops are led by coaches with deep experience and sessions are driven by recent insights from psychology, sociology, neuroscience, public relations and political science scholarship.

The Academy is a 1.5-day experiential workshop designed to help you develop the core communication skills you need to tell your organization’s story to improve outreach and fundraising, as well as build and manage crucial relationships. Participants may sign up for an extra half-day session dedicated to media training.

Ask about our registration discount for franksters!

The 1.5-day workshop will help you:

  • Develop a strategic communication plan

  • Create compelling and visual presentations

  • Tell stories that people remember, share and act on

  • Work with funders and with one another toward common communication goals.

  • Hone your strategic planning and storytelling skills

  • Develop a message strategy and stick to it during media interviews

  • Use theatrical improvisation skills to 'think on your feet' and understand how pace, tone and clarity of your message.

Optional half-day media training available.

  • Ground rules for working with reporters

  • Develop your interview skills

  • Clearly define and control your message

  • On-camera drills in our television studio

Download the full agenda here

Our faculty

Our faculty are gifted coaches who have gained their expertise through years of professional practice and research. Their sessions are lively, funny and provocative. You'll be actively engaged throughout, and leave with new skills and a fresh approach to your communications efforts.

Download the faculty bios here

Who should attend?

This workshop is designed for people in communications, leaders and academic scholars. Organization leaders, communication team members, fundraising managers and staff who want to be more effective in their communication practices can all benefit from this program. Our intimate and collaborative environment provides great opportunities to build new relationships with other professionals.


What does registration include?

In addition to the personalized training, participants will receive workshop materials, two lunches and coffee break treats.

Can my organization get a discount if we send more than one team member?

Yes, there is a 10% discount for the 2nd member of your organization. If you wish to bring more than two members of your organization, we can discuss further discounts. Please email: enodine@jou.ufl.edu

Will I receive a certificate or credit?

You will receive a certificate of completion.

How do I get to UF? Where do I park?

The workshop is hosted by the College of Journalism and Communications and held in Weimer Hall. Parking will be arranged in advance and passes will be mailed to participants.

I’m coming in from out of town. Where can I stay?

We have a block of rooms with special rates at the Holiday Inn on University Avenue. Please book your rooms directly.

What about refunds?

Need to cancel? We can give you a full refund up to 15 days before the workshop. Cancellations within the 15-day period will not be refunded, but a portion of the fee can be applied toward a subsequent training.

Photo and Video Policy

We reserve the right to use the photos and videos taken during the course activities for promotional purposes including print and online, unless otherwise noted.

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University of Florida

1885 Stadium Road

Weimer Hall, College of Journalism and Communications

Gainesville, FL 32611

View Map

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