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Straight from the User: Integrating User Research into UX

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WillowTree

107 5th Street Southeast

Charlottesville, VA 22902

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Ayesha Zafar is a Product Researcher at WillowTree. On any given day she could be be recruiting millennial moms for interviews, helping set up a focus group with college students, or doing a usability test with blind users.

Come learn how we incorporate users directly into our strategy and design process by using personas, in-person and remote interviews, and usability tests. We will end with a tour of our own usability lab and also discuss ways that YOU can (cost-effectively) incorporate user research into your process.

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Park at the Market St. Garage (550 Market St E) or Water St. Garage (200 E Water St), and WillowTree will validate.

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WillowTree

107 5th Street Southeast

Charlottesville, VA 22902

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