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Storytelling Works Better Than Fact Sharing (CERC Training)

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Location

Location

10th floor training room

FEMA Region 3

615 Chestnut Street

Philadelphia, PA 19106

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Event description

Description

Storytelling Works Better Than Fact Sharing

Arguing the facts doesn’t help—it can even make the situation worse. In 1979, Charles Lord performed groundbreaking research that revealed that when you show someone factual, scientific evidence that they are wrong, they react badly. They will only accept as valid the evidence that fits their pre-existing views. Lord called this effect “confirmation bias.” Since that time hundreds of studies have all found the same results: when you argue using facts and evidence, people generally reject or discount that evidence. Instead of changing their minds, most people will dig in their heels and cling even more firmly to their originally held views.

These studies and other research make it clear that data alone will never drive community action at the scale necessary to protect the public and property. Efforts to encourage mitigation action can be bolstered by using authentic, relatable, and emotional narratives that help listeners connect with the message. This training will not only delve into the science behind our behavioral biases and decision-making processes, but also how to use the power of stories to overcome them.

Workshop Format: Interactive, in-person workshop

Session 1

  • Present case studies; illustrate the impact of storytelling on decision making o Discuss and develop stories based on key messages

Session 2

  • Practice using stories instead of facts
  • Feedback

Timing: 4 hours

Audience: This workshop is for anyone who wants to know more about how to communicate more effectively and persuasively.

The workshop can accommodate 8–24 participants.

Participants should attend in person and be available for the duration of the meeting (The session features video and interactive exercises that will not work effectively via videoconferencing, webinar, or telephone. The interactive exercises require exposure to all of the content.)

Pre-Work: None

Facilitator:

Michael Briggs has more than 25 years of experience developing and implementing strategic communication solutions. He helps inform and create award-winning campaigns across a wide variety of industries, issues, and audiences. A proven leader across the Ogilvy network, he is also known for training colleagues and clients to become more effective thinkers, counselors, and communicators.

Date and Time

Location

10th floor training room

FEMA Region 3

615 Chestnut Street

Philadelphia, PA 19106

View Map

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