£592.42 – £3,013.60

Storytelling Methods For Experience Design

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ustwo

62 Shoreditch High Street

London

E1 6JJ

United Kingdom

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Refund Policy

Refunds up to 30 days before event

Event description

Description

To every great story there's a bit of magic involved and so there is to experiences that just work and deliver the right content, interactions and notifications at the right time, on the right device, and in the right way.

As the world we're designing for is becoming increasingly more complex the need for a deep understanding of user and business needs across touch points, devices, input methods and stages of the experience is increasingly more important.

In this full-day workshop aimed at those working with digital products and experiences, you'll get hands-on practice with key storytelling methods and how these can be applied to help understand, define and deliver better experiences for users and customers and healthier bottom lines for the business.


WHAT YOU'LL LEARN

Drawing on tried and tested storytelling principles and methods from film and fiction and applying them to UX design and business, this workshop gives a practical walkthrough of why storytelling matters and how you can apply it to your projects and organisation.

Coming out of this hands-on workshop you'll:

  • Understand the role of storytelling and why it matters
  • Know what makes for a good story and how it relates to UX design
  • Know how to apply storytelling principles and methods to better understand and define the problem space and context of your product or service
  • Know how to apply character theory to define and design for the different users of, and actors in, your product or service
  • Know how to apply storytelling methods to define and design the experience of your product or service
  • Know how to use storytelling methods to help define and prioritise content, interactions and requirements across devices and touch points
  • Know how storytelling methods can be used to better connect messaging, branding and the overall experience across touch points, platforms, devices and experience stages
  • Know how to incorporate storytelling principles and methods from start to finish for a better end product
  • Know why storytelling is key for designing experiences that combine GUIs, NUIs and VUis as well as incorporate AI


WHO IT'S FOR

This workshop is suitable for those working with digital experiences who are looking for a deeper understanding of the problem space of the products or services you work on as well as a way to better connect strategy, idea and execution into engaging experiences and tangible results.

It's particularly beneficial for:

  • UX designers and researchers
  • Visual and graphic designers
  • Content strategists
  • Strategists
  • Marketers and CROs
  • Product owners and project managers
  • Startup founders
  • Business leaders
  • Anyone who wants to learn more UX design and storytelling and about how to create experiences that engage and convert


HOW IT'S RUN

The workshop mixes slides with practical hands-on exercises that ensure that you put what you've learnt into practice straight away.

All the exercises will be carried out in groups of 5 people. The workshop is based on a fictive case but if you bring a full team (5 people) you're more than welcome to work through the exercises with your own product/ project in question and get even more out of the day.

The workshop will start at 9am but a light morning fika will be provided from 8.30am.


WHAT'S INCLUDED

  • All the material and notes including an executive summary presentation
  • Additional reading links to help you once you've completed the workshop
  • A copy of Anna's 'Storytelling in Design' book
  • Morning and afternoon 'fika' (coffee/ tea break) as well as lunch

All the material used for this workshop will be sent to you after the session together with some additional material for further reading.

Everyone who attends will also get a copy of Anna's upcoming 'Storytelling in Design' book for O'Reilly once the book is published (expected summer 2018).

Book cover Storytelling In Design

A light morning and afternoon 'fika' - coffee/ tea break with something to eat - is included in the workshop price as well as lunch. We'll be in touch about dietary requirements closer to the time.


WHAT YOU NEED

Everything you need is provided for but you're welcome to bring your laptop or tablet if you so wish.


WHO RUNS THIS WORKSHOP

Image of Anna speaking at Conversion Hotel

The workshop is run by Anna Dahlström, a UX designer, speaker, and coach with over 17 years experience working in-house, agency side and with startups, as well as with helping teams and individuals to develop their UX skills.

Anna runs UX Fika and is also the author of the upcoming book 'Storytelling in Design' for O'Reilly.


THE VENUE

We're thrilled to be running this workshop at ustwo's London office. ustwo is a global and proudly independent digital product and service studio. With 300 people spread across four studios around the world – in London, New York, Malmö and Sydney – ustwo brings creative design and product thinking to a range of projects, from apps and interfaces to service design. Whether it's innovative experiences for clients, venture creations that redefine and push boundaries of industries, or groundbreaking, award winning mobile games, ustwo is constantly changing the definition of what it means to be a global studio.



FAQs

How can I contact the organizer with any questions?

You can use the contact form on Eventbrite or send Anna an email.


What's the refund policy?

We offer a full refund up to 30 days prior to the event.


Why should I attend?

Anna's presented at large conferences like SXSW and won't bore you with boring bullet point slides. The workshop format is highly engaging and if you have a love for storytelling and user experience design, and want to leave with practical methods you can apply the very next day, then this workshop is for you.


Photo from Anna's Storytelling in Design workshop at UX Lisbon 2017

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Date and Time

Location

ustwo

62 Shoreditch High Street

London

E1 6JJ

United Kingdom

View Map

Refund Policy

Refunds up to 30 days before event

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