Storytelling in the Digital Age: How to Get People to Care About Your Busin...

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Campus Warsaw

33C Ząbkowska

03-736 Warszawa


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It's the golden age of marketing.

There's never been a better time to promote your business. Marketing has never been easier, right?

The cost of setting up and hosting a website has dropped to next to nothing.

Facebook, YouTube, Twitter. All free.

Anyone can get their word out there.

So why is it so hard to get anyone to care?

Because it's so easy to tell your story online, everyone's doing it. Everyone has a story to tell.

There's never been more 'noise' in the world of marketing.

That is the paradox of the digital age.

To get people to finally pay attention to your marketing, you have to do something different.

You can do everything right in digital marketing. But if you don't get one thing right, nothing else matters.


Story Matters.

Now more than ever.

Bombarded by endless streams of information, your audience is crying out for something they can connect with.

For get all

Look at Tesla Motors.

Without even a shred of profit, it is now the world's most valuable car company. Valued higher than GM and Ford, which actually have significant profits.


Elon Musk is a masterful storyteller.

But not in the way you may think.

It's not about HIS story (as inspiring as it is).

It's about the story he helps us tell ourselves.


StoryTelling is great in theory.

But how can you actually apply it to your business?

That's what we answer in this fascinating, 2 hour presentation on StoryTelling and Marketing, at Campus Warsaw.

Join Samuel P.N. Cook, the founder of James Cook Media for a live, interactive presentation called:

StoryTelling in the Digital Age on Friday, 7 pm, 15 December at Campus Warsaw.

This 2-hour workshop will start with a 2 hour talk on how to apply storytelling in your business.

This talk is broken down into four parts.

1) Why Story Matters (Now More Than Ever) - During this section, you will learn the power of storytelling at a high level, and how you can apply it to your business.

2) Who is Your Hero? - During this part, the most important step in marketing (and storytelling). How to find out what your audience really wants.

3) Writing Your Hero's Journey - Once you know your hero (your ideal customer), what kind of story do they need to hear to inspire them to invest in a better future? (HINT: It's not your story)

4) Mapping Your Hero's Digital Journey - To really take off, you need to tell a great story. But it's worthless if you can't deliver it online. In this part, Sam will go in detail to show the digital funnel he used to deliver a successful client campaign.

Following the talk, Sam will stay on stage to answer your questions.

Here is the timeline for the event:

6:45 pm - Welcome with James Cook Media Team

7:00 pm - StoryTelling in the Ditial Age: How to get someone to care about your business

9:00 pm - Live Q&A

Marketing Professionals: If you are a marketing professional looking to take your skills to the next level, James Cook Media runs a high-end coaching group for marketers.

Business Owners: If you want to take control of your marketing strategy and tell your story, you are also eligible to join this coaching group.

NOTE: James Cook Media is also hiring. If you would like to grow into a top-level digital marketing professional who tells powerful stories, there may be a spot for you. We are taking applications.

If you are a business owner that would like to master your marketing.

NOTE: The StoryMatters community is a world-wide community consisting of over 25k people. After the Event, Samuel P.N. Cook will stay to answer all of your questions (in person) as well as from a Live Audience across the world.

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Campus Warsaw

33C Ząbkowska

03-736 Warszawa


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