$10 – $15

Storytelling for Marketing Professionals

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Location

Location

Business District

177 Huntington Avenue

17th Floor

Boston, MA 02115

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Refund Policy

Refund Policy

Refunds up to 7 days before event

Event description

Description

Storytelling is powerful in influencing people and winning hearts and minds. Today, it is growing in importance, not only for formal and informal talks, but also in sales, video, blogging, media and social media. It is a skill that sets you apart and enables you to engage, align, and inspire.

As the world becomes larger, storytelling makes it smaller, bringing people together, connecting them through common themes, enabling you to share values and insights, and igniting passion. As important as it is, storytelling is not a natural born skill; rather, it is acquired and honed through knowledge, experience and confidence as you find your authentic, natural style.

In this highly interactive workshop, attendees will learn first-hand from a storytelling expert and guide.


Attendees will:

• Learn why storytelling is important to marketers in the inbound marketing age
• Hear firsthand examples of persuasive business stories that helped senior leaders advance their careers
• Discover how to connect with your audience and consumers through a proven storytelling process and template
• Practice developing stories for internal presentations to get your big idea across and connect with the hearts and minds of your stakeholders


Speaker:

Scott Weighart, Director of Learning and Development & Leadership Facilitator at Bates Communications.

Scott has worked with executives at leading global brands for more than a decade in polishing their creation and delivery of powerful stories that lead to business, professional and personal growth.

Agenda:

  • 6 pm - Registration and Networking
  • 6:30 pm -8 pm - Program


About the Venue:

Business District is Boston's premier shared workspace. It is located in Back Bay on the 14th and 17th floors of 177 Huntington Avenue, one of I.M Pei’s iconic architectural masterpieces. The office space, simply put, is gorgeous with a panoramic view of Boston’s skyline and beyond.

Business District generously donated this venue because they believe in entrepreneurship, supporting startups, and having a beautiful environment to grow a business – whether it’s virtually or in a private office of your own. The Business District also offers meeting rooms and private offices that you can rent for an hour or a day.

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Date and Time

Location

Business District

177 Huntington Avenue

17th Floor

Boston, MA 02115

View Map

Refund Policy

Refunds up to 7 days before event

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