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Storytelling For Leaders- Chicago

Story-Lab USA

Thursday, October 5, 2017 from 9:00 AM to 5:00 PM (CDT)

Storytelling For Leaders- Chicago

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Ticket Type Sales End Price Fee Quantity
Standard Fee (incl. parking pass) Not Started $1,197.00 $0.00
Early Bird Aug 31, 2017 $879.00 $0.00
Group Discount Oct 1, 2017 $829.00 $0.00

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Event Details

Become The Leader Others Want To Follow

Used by companies like Microsoft, IBM, Boeing, Coca Cola and many others, the methods and practices taught during our Storytelling For Leaders Program will supercharge your leadership skills. 

It doesn't matter if you're in charge of 2 or 2 million people.  Managers and CEO's alike have participated in this, the original Storytelling For Leaders (SFL)program. SFL originated in Melbourne, Australia and is now being used by leaders from large and small companies worldwide.

On Thursday, October 5, the entire SFL program will be made available to business owners, management personnel, and change agents at Northwestern University's Norris Center in Evanston, Illinois. 

If you are looking for a way to become a more engaging, influential and motivating leader -  the kind of leader others want to follow - the kind of leader that rises to the top of progressive companies-  SFL was uniquely created to accelerate your progress. 

SFL is a complete 13-week journey that starts with a full-day workshop. During this workshop, you will gain practice using various storytelling tools that are designed to 

  • Influence people to become enthusiastically focused on goals you establish for your department or organization

  • Clarify the purpose of your team or company in a way that generates support

  • Build an I-love-working-here culture that fosters employee loyalty and attracts the best talent

  • Change entrenched opinions and beliefs without coming off as argumentative and defensive

  • Speak more concretely about technical issues - in ways that get people moving forward in their seats

  • Turn underperformers into committed achievers 

  • Make cold hard facts and numbers more meaningful and relevant

  • Turn your case histories into success stories that trigger desire

  • Build rapport as you build credibility and trust with even the most skeptical audiences

  • And much much more

  • During the 13 weeks following the all-day session, you will be given practice materials that you can use by yourself or with an accountability buddy from your group.  Midway through this period, you will be able to participate in a live video-conferenced Q&A session where you can ask questions, discuss issues and gain feedback. You will also become part of a private Facebook group where you can share your progress and ask questions of the moderator. 

SFL is not a hit-it-and-forget it seminar.  Nor does it over promise results.  As you practice the storytelling patterns that you will take away from this program, you are sure to gain the respect, admiration, and the support needed in order to achieve leadership success. 

Each program is limited to 14 participants so that individuals get the personalized attention they need. Currently, there is only one SFL workshop being planned in the Chicago area, so sign up today and take advantage of the early bird special.  

The Norris Center at Northwestern University is in the heart of the campus.  You will be given free parking access

All participants will be given professionally prepared workbooks and reference materials that they will use during the entire 13-week program

Storytelling For Leaders is taught in 22 countries and in 8 languages


This is a public workshop. Participants will be introduced to the same methods and tools that have been shared with corporate leadership teams throughout the world.   

Have questions about Storytelling For Leaders- Chicago ? Contact Story-Lab USA

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When & Where

Storytelling For Leaders
Northwestern University
Evanston, Illinois 60201

Thursday, October 5, 2017 from 9:00 AM to 5:00 PM (CDT)

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Story-Lab USA

Jim Signorelli will be your moderator.  Jim is a 35 year veteran of the advertising business having worked for major advertising agencies throughout the country. In 1999, Jim started his own company that quickly became one of the largest agencies in Chicago as determined by Crain's Chicago Business.  He has been internationally acclaimed for his award-winning books on StoryBranding and is the recipient of US Banks Smart Leaders Award. Jim is in high demand as a public speaker and conducts business storytelling workshops as a fully accredited SFL instructor and a worldwide partner of Anecdote.  Anecdote, headquartered in Melbourne, Austrailia is the world's largest organization providing storytelling training for business executives, sales professionals and change agents.  



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Storytelling For Leaders- Chicago
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