$0 – $195

Storytech: How technologies and narrative evolve each other – and us

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TheShop Accelerator and InnovationLab

910 Howard St

San Francisco, CA 94103

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New technologies are changing narrative, from novels to news, from entertainment to education, and in dozens of other dimensions. What do these changes mean for the health of our democracy and society, for how we create entertainment and communicate science, even for how we see ourselves as individuals as part of a larger tapestry of meaning? Do the makers of technology determine the future of narrative, or are storytellers co-opting technology to push the boundaries of human imagination and understanding? How have stortytelling and technology pushed each other’s co-evolution, and what technologies – from VR/AR to neurotech – are next to impact us? Please join us as we bring together an aggressively interdisciplinary group of doers, makers, thought leaders, and communicators to co-create the future of this most human activity, story.

This workshop is geared towards professional technology developers and storytellers in journalism, advertising, television, film, music, and other narrative arts.

The cost includes an exceptional lunch and snacks from one of the fabulous food entrepreneuers from La Cocina food incubator.

It will be followed from 6:30pm-9:00pm by a public panel and networking next door at TheShop, 926 Howard (separate signup required).


9:00 - Coffee, breads, and conversation

10:00-10:30 Introductions

Mark Bünger, InnovationLab – Technology, metaphor, artificial creativity, and user experience as story

Melissa Lafsky – Transcending Technology: Empathy, emotion, and anti-heroes


10:30-11:15 Journalism: instant impressions versus fake news

Sanna Lüning, reporter for Sveriges Television (Swedish National Television). Sanna won acclaim for her on-site coverage of the Chilean mining disaster, and is known for her coverage of humanity in the face of big challenges and opportunites.

Rafe Needleman Rafe is a legend in technology and journalism, having reported and led coverage at Infoworld, Red Herring, CNET, and Cisco.

Erica Sandberg Erica's work as a finance journalist spans from smart advice to political activism. She uses her power to tell stories as a means for education, persuasion, and personal and societal change.

Annika Granholm Törnqvist heads digital for a newspaper founded in 1857 - Sonoma's Press Democrat newspaper, which won the 2018 Pulitzer Prize for its coverage of the Santa Rosa wildfires.


11:15-12:30 Expanding Imaginations with Visual Tech: Movies, tech, and wonder

Bastiaan Koch A gifted graphical storyteller formerly at Lucasfilms, Bastiaan created key characters for Transformers and Ready Player One. Bastiaan is advancing the medium with his own company Marauder Film. He will talk about his Directorial role on Is This Heaven and Infinite Loop - check it out here.


12:30-1:30 Lunch


1:30-2:15 Story and Science Communication: Meeting antivaxxers and climate deniers with more than facts

Yan Liu, SynBioBeta


2:15-3:30 Storypower for Hire - Artificial Intelligence and Virtual Reality in advertising, marketing and branding

Carsten Jarfelt, Really.ai.

Sheridan Tatsuno, OneReality and author of Virtually San Francisco

Doug Randall, Protagonist.io

3:30-4:00 break

4:00-4:40 Storytelling as an Art & Science in Business & On Stage

Dhaya Lakshminarayanan Dhaya is a two time MIT graduate, a former management consultant and impact investor. She is also an acclaimed storyteller and comedian. host of the Emmy award-winning series High School Quiz Show on PBS’s WGBH and contributor to NPR’s Snap Judgment and host of the Moth in San Francisco. She was awarded the Liz Carpenter award for Political Comedy (previously awarded to Samantha Bee and has appeared on Comedy Central Asia and has consulted on storytelling to corporations like Adidas, Twitter, and Peet's coffee.

4:40-5:00 Wrap-up and conclusions










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TheShop Accelerator and InnovationLab

910 Howard St

San Francisco, CA 94103

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