Stop Spaghetti Testing: How to Research, Craft, and Optimize Ad Messaging
Throwing random ad concepts at the wall and hoping they stick is not a strategy. (Neither is recycling every viral “hook template” or testing whatever’s trending on TikTok.)
In this in-person workshop, 10-year Meta advertising veteran Leah Mazur will teach you the foundations of creative strategy, for powerful social ad campaigns that hook and convert.
Based in Montreal, Leah specialized in psychology-based message testing, so your ads say what your audience needs to hear.
You'll learn:
🎯 How to research your audience so your messaging is rooted in real insights, not assumptions
🧠 How to use consumer psychology and emotional motivators to craft powerful, resonant creative
👩🔬 How to test and iterate your ads effectively, knowing what to test first and what’s not worth your time
📊 How to analyze your creative performance, build simple reports, and extract actionable insights to guide your next move
Whether you're running ads for your own business or managing campaigns for clients, you'll leave with practical tools and a clear roadmap to level up your creative strategy.
Event will take place in the HQ Boardroom at Accelerate Okanagan
