$0 – $20

Stickiness, Strategy and Spaghetti: What You Need in Your Marketing Go Bag

Event Information

Share this event

Date and Time

Location

Location

CAP COM Federal Credit Union

4 Winners Circle

Albany, NY 12205

View Map

Event description

Description

Business, marketing and consumerism are at their highest complexity in history. When you combine all three, you may find yourself throwing fresh Marketing spaghetti at a wall, hoping it sticks.

In today’s loud and crowded marketplace, Marketers need every penny to cut through the noise and the ever-declining attention span of consumers. What happens is Marketers say they don’t have enough money, resources or time. The reality is, Marketers need a clear strategy that will allow them to reach their consumers efficiently.

Stop throwing your spaghetti, hoping that your idea will be the next Hump Day phenomena, and pack your Marketing Go Bag with the right tools, tactics and strategy to be awesome!

Attendees will receive actionable takeaways such as the data needed to drive your marketing results, what data sources to focus on and analysis techniques that will show what’s impactful. Not to mention, attendees will be receiving over 15 free Marketing tools that they can implement today!

Bios

Marissa Salzone, GreyCastle Security’s Director of Marketing, is a high-energy marketing leader with relentless passion and a fearless attitude.

Since her start at GreyCastle Security in May 2016, Marissa has already achieved nation-wide recognition throughout her short tenure in the cybersecurity industry. In 2018, Marissa was named Cybersecurity Marketer of the Year by the Cybersecurity Excellence Awards. Also, Insight Success Magazine recognized Marissa as one of the thirty most inspiring women in business. With an expert level in strategic marketing and management, Marissa has driven revenue 7% over goal, increased website conversions by 63% and reached 74% more social media followers within one year at GreyCastle Security. Marissa is committed to leading the next generation of marketing professionals by educating consumers through thought-provoking content and mentoring future professionals about the ins-and-outs of the industry. She was interviewed and featured for a top-selling book on Amazon, The Millennial Mindset.

Dean Maloney is GreyCastle Security’s Business Intelligence Analyst. Dean is responsible for analyzing the cybersecurity industry to identify open market opportunities and trends. He also oversees all GreyCastle Security’s digital marketing efforts. In 2016, Dean completed GreyCastle Security’s cybersecurity 101 course. Prior to joining GreyCastle Security, Dean attended Siena College where he earned a Bachelor’s of Science in Marketing with a concentration in market research and digital marketing. While at Siena, Dean was selected to join exclusive leadership societies such as Beta Gamma Sigma and the 21st Century Leadership Society. Dean also holds various industry certifications such as Google’s AdWords, Analytics and Mobile Site certification, all of Hubspot’s marketing certifications and SEMrush’s SEO certifications.

Share with friends

Date and Time

Location

CAP COM Federal Credit Union

4 Winners Circle

Albany, NY 12205

View Map

Save This Event

Event Saved