Steven Woods will discuss Digital Body Language: Deciphering Customer Intentions and lessons learned while speaking with hundreds of marketers who have moved from traditional offline marketing to online methods on April 23rd, 2009 at 3:00 pm at an office in the Bourse building.
During this discussion, he will talk about how companies can understand the roles, information needs, timing, and buying intentions of its largely faceless and elusive target market. Steve will discuss some best practices for these interactions and explain steps to get started in collecting and analyzing digital body language.
This event is immediately before the Philadelphia Salesforce User Group meeting at the same location. Feel free to stay for the user group to learn more about how B2B companies are using customer relationship management.
This is a free event open to the public.