STC-PMC Spring Webinar - Effectively Telling Your Story Through Content Marketing
Wednesday, April 12, 2017 from 12:00 PM to 1:00 PM (EDT)
San Francisco, California
London, United Kingdom
Effectively Telling Your Story Through Content Marketing
Speaker: Cheryl Landes, Technical Communications Consultant and Owner of Tabby Cat Communications in Vancouver, Washington
Promoting products and services through content marketing has been a growing trend for the past five years. Content marketing is also a great method for sharing your company’s mission and goals. In this session, you’ll learn what content marketing is, how it is useful in communicating your story, the types of marketing methods for sharing your story (such as blog posts, white papers, case studies, social media, and many more), and how to identify your target audiences, and tips for creating a content marketing plan.
About the Presenter
Cheryl Landes, a technical communications consultant from Vancouver, WA, founded Tabby Cat Communications in 1995. Her specialties are technical documentation, marketing communications, instructional design, and findability. She’s a certified MadCap Advanced Developer and STC Fellow. Cheryl has written five books, published many magazine and journal articles, and blogs about travel at tabbycatspawprints.com. For more information about Cheryl’s services, visit her business website at tabbycatco.com/.
Register to get your spot for this webinar today! Limited seats available!
Once you register, we'll send you the webinar connection information shortly before the webinar date by email.
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When & Where
STC - Philadelphia Metro Chapter
STC’s mission is to improve the quality and effectiveness of technical communication for audiences worldwide. STC is concerned with the education, improvement, and advancement of its members.
STC-PMC fills these needs on a local basis through a wide range of activities, including monthly meetings;career and education information; and competitions for technical publications, and online communications. Check out our chapter brochure.
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