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STC Multi-Chapter Webinar, February 28, 2019

Thursday, February 28, 2019 from 12:00 PM to 1:30 PM (EST)

STC Multi-Chapter Webinar, February 28, 2019

Ticket Information

Ticket Type Remaining Sales End Price Fee Quantity
Remote attendee, STC member   more info 34 Tickets Feb 27, 2019 $10.00 $0.00
Remote attendee, Nonmember
You are not a member of the Society for Technical Communication.
23 Tickets Feb 27, 2019 $12.00 $2.52
Remote attendee, Student 24 Tickets Feb 27, 2019 $8.00 $0.00

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Event Details

Join us on February 28 for our STC Multi-Chapter Webinar, brought to you by the Central New York, Rochester, and New York Metro Chapters of the Society for Technical Communication. This multi-chapter educational event is offered virtually over an extended lunch hour (Eastern Standard time). 

Attendees will receive access information within 24 hours of the webinar, and a recording of the webinar will be made available after the event to all ticket holders. We encourage you to host a viewing party where you work to extend the reach of the webinar. Please share a list of attendees with the organizers after the event by sending an email to This helps us report actual attendance for our programs.

Each chapter is providing a speaker(s) for the event who will provide a brief presentation followed by a question and answer period.

Presentation Lineup

The Art of Visual Startup Guides, presented by Sandee Craig and Laurie Fiaretti 

Communicating using visuals is an effective way to help users quickly comprehend information. Welch Allyn illustrators Sandee Craig and Laurie Fiaretti will share a presentation on the creation of visual startup guides. They will outline the benefits, decisions, and processes used to create user-friendly documentation that helps customers assemble and start up their devices.

The Heilmeier Catechism: A Persuasive Writing Rubric, presented by Melissa Hellman

The Heilmeier Catechism is a useful tool, originally developed for assessing grant proposals. In this talk, Melissa will survey the questions of the Catechism and briefly look at how they may be useful for other kinds of persuasive writing.

Build a Lasting TechComm Career, presented by John Garison

This presentation will provide insights from a 45-year long career as a technical communicator on how to stay current, relevant, and active in the profession. You’ll get guidelines on what you can do now to ensure that you are employable in the future, and hear real stories about the kind of results that can occur. The presenter is living proof that this can be done!

About the presenters

Speaker Bio

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Sandee Craig

png, 148px wideLaurie Fiaretti 
(STC Rochester)

Sandra (Sandee) Craig is a Senior Technical Illustrator who has been working in the medical device industry since 1990 and is a vital member in Welch Allyn’s Technical Communication department. Sandee has a strong attention to detail and is an advocate for what is best for the customer. Among the items she produces are detailed product labels, symbols, shipping/shelf box artwork, illustrations for Direction for Use and Service Manuals, UI screen processing, UI screen layout, and photo editing. Sandee also manages, illustrates, and creates graphic design layout of visual Startup Guides, Quick References, and Assembly Instructions. She creates artwork for multi-language CDs, the mini-UI CD setup, and the ISO image for CD duplication. Sandee’s software toolset includes Adobe Illustrator, Photoshop, InDesign, DreamWeaver, IsoDraw CAD Process, eDrawings, BarTender, SAP, Acrobat, CD Burner XP, and FrameMaker.

Laurie Fiaretti is Senior Technical Illustrator at Welch Allyn. She has over 15 years experience in illustration for industries ranging from consumer products and medical devices to military equipment. She and Sandee have been colleagues for eight years at Welch Allyn, where they have refined the illustration process and expanded their toolset and expertise to efficiently produce an expanding list of deliverables.

Laurie serves as STC Rochester's Employment Manager and in recent years has managed the design and layout of the Spectrum Conference program.

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Melissa Hellman
(STC CNY and STC Rochester)

Melissa Hellman describes herself as a refugee from the chemistry lab. She started editing professionally in 1996 (on word puzzle books), and shortly afterward began writing professionally. Since 2011, she has helped proposal clients win more than $6 million in grants. Outside of that, She has also taught university courses in chemistry and physics and SAT prep courses, as well as recreational knitting and cooking classes. Melissa is available to facilitate workshops about the grant writing process, customized to suit your needs.


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John Garison
(STC NY Metro)

John Garison is Lead Technical Communicator for Medidata Solutions. His experience in writing about operating systems, programming languages, business applications, electronic health records, and currently clinical trials applications (among lots of other things) gives him a unique perspective on most things documentation-related. He delights in sharing information and war stories.

John is an STC Associate Fellow and taught technical writing at Harvard University Extension School and the University of Massachusetts, Lowell.


Have questions about STC Multi-Chapter Webinar, February 28, 2019? Contact the organizer

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When & Where

Online, featuring members of STC CNY, STC Rochester, and STC NY Metro
4341 State Street Road
Skaneateles Falls, NY 13153

Thursday, February 28, 2019 from 12:00 PM to 1:30 PM (EST)

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