About the Workshop

The notion of ‘staying close to customers’ is not as simple as it sounds. While physical proximity to customers can be helpful, the real objective is to understand your customers and their pains, motivations, context, etc. Staying close to your customers pre-launch requires interacting with and learning from individuals you anticipate being your customers. Later stage companies may already have customers, but that does not necessarily mean they understand them. Companies can interact with customers every day and fail to recognize how and why they chose their product or service. This workshop will teach you customer research strategies, how to decide where to focus, and why it’s so important, no matter what stage your business is at.

When: Wednesday, March 31, 2021 10:00 AM to Noon Mountain Time (US and Canada)

Where: Online via Zoom, Interactive Activities

What you will learn:

• The value of continuous customer research
• What it looks like at varied business stages
• A framework for deciding where to focus

What you leave with:

• An initial customer hypothesis to test, and ways to test it

About Trisha Terhar

Researcher, analyst, strategist, and storyteller. Trisha helps organizations learn from their customers. Her favorite moment in a customer interview is the first hint that they have strong feelings about something. It’s often subtle and requires a follow up question, but can lead to incredibly rich feedback.

A former ABQid Director, she developed a passion for customer research during her time with the organization (2014-18). She built on her experience by earning an MBA at UNM's Anderson School of Management and now works as a Director of Research & Market Intelligence in the tourism industry.

To learn more about this event please visit:

https://activatenm.com/startup-experimentation-workshop/

Notice:

By participating in this event you are opting-in to receiving messages from us related to our offerings. This event may be recorded for quality purposes.

ActivateNM is part of CNM Ingenuity network. Learn how CNM Ingenuity can help your small business or startup by visiting: https://cnmingenuity.org/program/small-business-and-startups/