THIS STARTUP SURVIVAL & GROWTH STRATEGIES PROGRAM IS FOR YOU

1. BUILDING A STARTUP BUSINESS

--- Remember : For a startup business, No Idea is never too old to break or set records, Market is always ready for it, if executed properly.

--- Learn : How to execute your startup business idea in order to get the Success through little efforts, time & money.

--- Get to know : Whether the idea for your Startup business will work or not and what are the ways to make it work for your startup business

2. MARKET RESEARCH & STATISTICS

--- Understand : Why market research is necessary & how to do it for your startup business

--- Crowdsourcing : How and where to get the desired results for your startup business

--- Demographics : Find out who is going to buy your product and how to make strategies accordingly for your startup business

3. DATA & STATISTICAL ANALYSIS

--- Learn : What data are we going to need for the analysis and how it will impact on the future strategies for your startup business

--- Find Out : What statistics hold most important aspects for your startup business and you must analyze & re-analyze to confirm the facts

--- Techniques : Find out what data & statistical analysis techniques are we going to use to analyse our data

4. DECISION MAKING

--- Understand : Why your decision to proceed or to abort depends heavily on the outcome of the market research data & its analysis

--- Learn : How to "FAIL SAFE & FAIL FAST" in order to Excel in your startup business without any further delays

--- Decide : Whether to proceed or to modify rather than abort. If to proceed then how and if to modify then how to RESTRUCTURE it to build up a startp business

5. IP, LEGAL, COMPANY REGISTRATION

--- Get to know the Startup Legal Components

--- Find out what IP is applicable to your startup business & how to secure it

--- Learn when and how you are going to register a company

6. POC / MVP (MINIMUM VIABLE PRODUCT)

--- Get to know : What would be the MVP for your startup business and how to build it almost for Free

--- Find Out : What will be there in the Version 1.0 of your startups MVP

---- Learn : How to present the version 1.0 to the defined market so as to get the required data, statistics, traction for further analysis

--- Understand : Why it is necessary for your MVP to give you acceptable & promising statistics (results) so that your startup can survive

7. ESTABLISHING INITIAL MARKET CONNECT

--- Find Out : Who is going to be your initial target audiance to whom we are going to shoot MVP version 1.0

--- Get to Know the Potential Customer Behavior for your startup business so as to make the strategies accordingly

--- Learn : What strategies to be used to connect the MVP to the designated market to get the desired traction for your startup business

8. GATHERING & ANALYZING INITIAL DATA (TRACTION)

--- Find out : What DATA needs to be collected from the MVP's market connect for further analysis

--- Learn : How to analyze & conclude the state, stage, version of the MVP and if anymore versions / revisions are required

--- Understand : The tools we are going to use to analyze the data & statistics that will produce considerable & close results

9. GET EARLY ADOPTERS, ITERATION METHODS

--- Find out : who will be the Early Adopters for your startup business

--- Learn : How to convince the early adopters to get your MVP & what to offer them in return

--- Understand : How to validate the startup idea with MVP through the Iteration Methods

10. PRODUCT

--- Know : The product and its value proposition in the defined market for your startup business

--- Understand : We need to determine the need of the customer to define, design, modify, re-modify the product for our startup business

--- Determine : The Actual Value of your product that Customers will love to pay without any hesitation

--- Define : Strategies for your startup product per your segment (B2B , B2C) and the customer behavior

11. PRODUCT POSITIONING

-- Find out : How and where you are going to position your product in the market to get the initial thrust & traction for your startup business

-- Learn : What product positioning strategies (placements & customer awareness)for your startup business

--- Understand : Why & how to position your product in the ++ ZONE (1st quadrant) to outcompete your competitors

--- Think : Whether Loss Leader Pricing Strategies will work for your startup business or not & if yes then how to execute it

--- Learn : How to complete & build a Good CALL TO ACTION (CTA) for your Startup Business

--- Think & Adopt : The value proposition (USP's) is what makes your product odd one out & how badly we need it to excel.

12. GO TO MARKET STRATEGY

--- Learn : How to build the best GTM (Go To Market) Strategies for your product

--- Find out : how to convey your message to the market even before shooting your product

--- Get to Know : Who are your prospects (potential customers) and how to determine their need for your product

--- Find out : How to reach out to your prospects or what all channels are available to convery your messages to your prospect customers

--- Learn : If a peak time window is applied to your product & if so then when is the right time to shoot your product to the market to ride the wave.

-- Find Out : Whether to start initially through Gamifying or Freemium or through similar strategies

--- Get to know : Whether your product is applicable for a Launch party or just for a Soft Launch

13. BUSINESS MODEL

--- Undertand : Business model is nothing but the VALUE you are creating for your customers & in return your customers are paying for it

--- Find Out : What are the common business models that most of the startups similar to yours, using to generate $$

--- Get to Know : The structure & usage of Lean Business Model Canvas that will help your startup succed in terms of customers & revenue $$

--- Learn : How to build Value Chain in order to create revenue model from it for your startup business

--- How to build a perfect business model for the kind of startup business you have

14. CUSTOMER ACQUISITION

--- Find Out : The ideal customers or target audiance for your startup business

--- Find Out : What will motivate a customer to buy from your startup

--- Learn : The authority, decision making capabilities of your customer

--- Find Out : What factors or events prevents a prospect customer from buying

--- Get to Know : What type of customer [behavior] you are going to deal with for your startup business

--- Get to Know : How to understand and convert an indecisive customer

--- Learn : The customer behavior modelling & corresponding strategies for your Startup business

--- Learn : How to build initial connect with a Prospect Customer and how to bypass your Competitors to get the propect in your bucket

--- Learn : The Customer Acquisition Cost (CAC) & the Customer Lifetime Value (CLV)

--- Understand : How to ensure the CAC is always much lesser than that of CLV

--- Learn : How to predict & analyze the MRR based on the forcasted CAC & CLV for a startup business

--- Learn : How to use CAC in correlation with CLV for recurring revenue & business growth

--- Learn : How to engage customers & how to perform the NPS for the betterment of the startup business

--- Learn : How to Analyze & use BANT for the Customer Acquistion and how to make the NEED part more predictable for your startup business

15. CUSTOMER RETENTION

--- Learn : The basic strategies that are used for customer retention almost in every business whether its a startup or a SME

--- Find out : The CRR (Customer Retention Rate/Ratio) for a type of business you are into or for the whole vertical to ensure your CRR is approchable.

--- Learn : How to diminish the CHURN rate as it always kills a business and learn the factors that increases the churn rate.

--- Learn : How to convert Feedbacks into Feedforwards to retain customers for your startup business

--- Learn : Why and how to make a customer feel more as a Partner and not as a Customer to offer great value propostion.

--- Get to know : How to improve customer experience across all channels to make sure he is not looking for any of your competitor

--- Learn : How to execute the Loyality Programs to enhance the value proposition & how to overcome "buyers remorse"

--- Understand : The demand of an existing customer & how to make sure your business get regular $$ from a customer

--- Find Out : The long lasting effect of a poor value propostion to an existing customer that will create heavy impact on your startup business

16. SALES & MARKETING STRATEGIES

--- Find out : The needs of the market & what drives a customer's will to buy a product from your vertical

-- Figure out : what kind of Sales & Marketing Strategies you are going to use for your Startup Business

-- Whether you need only sales or only marketing strategies & how to polish them to yield good results

--- Learn : how to improve bottlenecks in your Sales Pipeline to get a good converstaion rate for your startup business

--- Learn : How to define & design a sales pipeline particularily for your startup business

--- Understand : The ways to assign values & predict a WSP (weighted sales pipeline)

--- Learn : The stages & essential event matrics that you need to track in your sales pipeline for your startup business

--- Learn : how to forecast for a few quarters in terms of prospective sales to make sure your startup is on the vision you have created

--- Find Out : how to optimize the MQL (Marketing Qualified Leads) and the SQL (Sales Qualifying Leads) to get a good conversion

--- Understand : The challenges with MQL's that will affect your startup business for sure and how to overcome those challenges

--- Learn : How to get a good MRR with Low MQL's & SQL's for your startup business

--- Learn : The ways to enhance the MRR's & ARR's for your Startup Business

-- Understand : Why Adertorials, Growth Hacking Strategies, PR's are required to get ROI's with MRR/ARR's for a startup

--- Find out : How to get earned media & PR for your startup business

--- Learn : How to make best use of Content & Inbound Marketing strategies for your startup business

--- Learn : The ways to do Cobranding, Affinity Marketing, Cause Marketing, P-O-P Marketing for your startup business

--- Learn : The ways to build a Brand that will impact the sales, marketing, customer acquisition & retention

--- Find out : The ways to optimize and use effectively the Digital Marketing Strategies (SEO, SEM, SMO, SMM, Affiliate, Email)

--- Get to know : How to predict CLV, how to work on historic & predictive CLV's and how to tackle a highly varying CLV for your startup business

17. FUND RAISING [BOOTSTRAP, CROWDFUND, EQUITY CROWDFUND]

--- Find out what all fundraising methods are available for your startup business

--- How much, when and through what methods you should raise the funds for your startup business

--- Learn : How to raise funds $$ through Crowdfunding if the product of your startup business falls into one of the catagories supported

--- Find Out : How you can make a good use of convertible notes in place of equity wherever you can.

--- Get to Know : The Term Sheet, its components and how to negotitate on some of the most critical points of it.

18. PITCH DECKS & BUSINESS PLANS [DRAFT & PRESENTATION]

--- Why Pitch Decks & Business Plans are required and in what forms for a startup business & how to build them.

--- Get to Know : What are we going to convey & how are we going to convey our word to an investor for the startup

--- Learn : How to Pitch the deck and the plan , when & in what form to get the attention & funds for your startup business

19. INVESTMENT READINESS & INVESTMENT ANALYSIS

--- Find out if you are ready to reach out to investors [Crowd, Angles, VC's] for your startup or Not

--- Find out what your potential investors are looking from you or from any startup business

--- Learn : The ways to expedite the fund raising process with investors through bypassing the basic cycle

--- Learn : How & where to get the investors required for your startup business and how to get connected to them for funds

20. GET CONNECTED TO ANGLES & VC'S FOR THE INVESTMENTS $$

--- I'll give you some references when you are ready to get the funds for your startup business

--- I'll also help you open other channels to get the funds for your startup business

--- If your business is applicable for PRE-SEED round then, I'll analyze and i myself may invest $5,000 to $10,000, if found suitable.

ABOUT ME:

I am LAKSHMAN SINGH (Startup / Business Mentor, Business Consultant & Coach, Fund Management, Angel Investments)

I have over 12 years of experience and help people in business through Consultations, Advices & Auditing. I also help startup businesses by investing in them, mentoring them and giving them exposure of my network.

Web : https://www.lakshmansingh.com/

Linkedin : https://linkedin.com/in/iamlakshmansingh

Facebook : https://www.facebook.com/iamlakshmansingh

Email : Connect@LakshmanSingh.com

Blog : https://www.lakshmansingh.com/blog