TOPIC: How can we get closer to our customers?

The Startup Ladies welcome EVERYONE! Innovatemap's Executive Product Manager Lacey Lavies, along with Product Management and Research Lead Anna Eaglin, will cover how we can connect with customers in new ways, how we can make customer research a priority, capitalize on feedback, and use themes/goals over roadmaps.

LACEY'S BIO

Lacey brings over a decade of Product Management expertise to Innovatemap, guiding clients in building the right product. She has a unique gift and passion for working with early stage startups and effectively translating their vision into a product that customers will love.

Through her ability to translate research insights into results, Lacey partners with clients at Innovatemap to refine their vision, uncover product opportunities, and influence design. She has helped companies like Springbuk, Demand Jump, Ascend, Delivra, and Costello secure funding, take their product vision from idea to reality, and release MVP and beyond.

ANNA'S BIO

Anna specializes in creating a research methodology that answers big questions for clients about their business and their customers. As lead of the research practice at Innovatemap, Anna asks the right questions to guide product design strategy, and works alongside our design teams to help make our clients’ visions real.

Anna is energized when a client’s vision is brought to life and the deliverable is better than they could have imagined. She conducts user research and leads innovation workshops for companies across multiple industries including healthcare, automotive, retail, and manufacturing. Anna helped Torchlite bring their product to life, and she also helped Fuzion and Canvas define product vision.

AGENDA

6:00 pm - Eat, chat and find your seat
6:10 pm​ - Welcome
6:15 pm - Executive Mentor leads discussion
7:20 pm - Create 1 goal to be completed within 2 weeks - Executive Mentors will follow up with each student
7:30 pm - Wrap up and networking

TICKETS

Members may attend Startup Study Halls at no additional fee. The public may purchase individual tickets to Startup Study Hall at $25.
*Tickets are non-refundable.

DIVERSITY & INCLUSION

We believe that diversity and inclusivity makes our startup culture more fun, experienced, and intellectually stimulating. Anyone (including men) are invited to participate in ALL Startup Ladies educational programming, events, and membership.

The Startup Ladies strive to uphold the highest ethical standards of inclusiveness and respect. In the event of a violation of these standards, we reserve the right to ask you to leave an event or to terminate your membership.