About This Class:

"More startups fail from a lack of customer than from a failure of product development.” - Steve Blank

"Everybody has a product to sell - no matter whether you're an employee, a founder, or an investor. It's true even if your company consists of just you and your computer. Look around. If you don't see any salespeople, you're the salesperson." - Peter Thiel

Every day across the world, thousands of startups close their shops because they’ve failed to develop a repeatable, scalable sales process. Startup Selling is designed to change all that.

Selling to the enterprise begins with identifying a core framework then building rom there. Led by Scott Sambucci, Startup Selling provides entrepreneurs, startup CEOs, and sales leaders the opportunity to build their sales process for their company, for their product, in their market.  

Student Takeaways:  

• Develop a customized, step-by-step sales process for your company, product, and market.

• Identify the key elements to your process: the core problem your product solves, the companies and people to target, value propositions, and developing an implementation plan. 

• Discover the key metrics and milestones in your sales process so you know when you'll close the next sale.  

Recommended For: 

• Startup CEOs

• Early stage company salespeople & sales leaders

• Product managers & engineers looking for a clear introduction to enterprise sales

Preparation:

• No prerequisites required

• If you have sold before, we'll build on your experience

• If you've never sold before, you'll leave with the foundation you need

• NOTE: We will be focusing on enterprise sales (aka B2B). B2C startups will absolutely get something out of the class, just know that all of the examples and exercises are focused around B2B sales

Class Format:

• This is a workshop, please come prepared to work!

• This class is fast-paced & activity-based. I'll introduce a concept, then attendees will put that idea to action for their company and their product. 

• Students will be provided a workbook to collect notes and complete activities

• Attendees will also receive a signed copy of Scott's best-selling book "Startup Selling: How to Sell If You Really Really Have To and Don't Know How"

*In the unlikely event that the class is postponed, you'll have the option of attending at the new date and time, or getting a full refund.

Your Instructor:

Scott Sambucci has spent the last 20 years, including more than half a decade in Silicon Valley, building and selling technology products. He's led three enterprise startup teams to their first millions in revenue. He now works with startups all over the world with SalesQualia's Startup Selling programs. He lives in Northern California with his wife and son, and is a three-time Ironman triathlete.